What are the responsibilities and job description for the Brand Voice Specialist position at MBA Roofing?
About MBA Roofing:
We are a leading provider of roofing and gutter services, committed to delivering exceptional craftsmanship and integrity in every project. Our dedication to quality and customer satisfaction has driven our rapid growth, as homeowners and business owners trust us to handle everything from roof repairs to new gutters and siding.
We value excellence, trust, and teamwork, offering competitive benefits, paid time off, and paid holidays to show our appreciation for our employees' hard work. If you're looking for a company that's as dedicated to its people as it is to its customers, MBA Roofing is the place for you.
Job Summary:
The Marketing Content Specialist is responsible for creating engaging digital content and executing marketing campaigns for various platforms, including social media, email, and video. This role requires developing email marketing strategies, designing sales collateral to support the sale of roofing and gutter guard business, and identifying and tracking performance indicators to structure overall strategy.
- Create video and photo content that drives brand awareness and generates high-quality leads
- Lead the email marketing strategy and development
- Design sales collateral to support the sale of roofing and gutter guard business
- Identify and track performance indicators to structure overall strategy
Requirements:
- Proven social media management experience
- Understanding of basic performance metrics
- Ability to create a lifecycle of content from creation to posting
- Strong writing/editing skills
