What are the responsibilities and job description for the Content Marketing Strategist position at MBA Roofing?
About MBA Roofing
At MBA Roofing, we pride ourselves on delivering exceptional craftsmanship and integrity in every project. Our commitment to quality and customer satisfaction has fueled our rapid growth, as homeowners and business owners trust us to handle everything from roof repairs to new gutters and siding.
Our customers appreciate our honesty and attention to detail, which is why they're eager to recommend us to friends and family.
When you join MBA Roofing, you become part of a team that values excellence, trust, and teamwork. We offer competitive benefits, paid time off, and paid holidays to show our appreciation for our employees' hard work.
Job Summary
The Marketing Content Specialist is responsible for design creation and campaign execution for digital, print, email, and video marketing. Qualified candidates will have experience in digital and print design, short-form videos for social media, and long-form video for educational or promotional content.
MBA Roofing brand persona is educational, humorous, and relatable. The ideal candidate will be an active participant in developing and executing strategies that grow an engaged audience, refine the voice and presence of MBA Roofing while measuring performance on engagement and lead generation.
Key Responsibilities:
- Participate in strategic planning of messaging, target audience development and refinement, content creation, and content promotion.
- Create video and photo content that drives brand awareness, generates high-quality leads, and organic engagement.
- Lead the email marketing strategy, development, and execution.
- In all initiatives, adhere to the marketing strategy and content calendar publishing content as designated on appropriate social media platforms.
- Design sales collateral (as needed) to support the sale of roofing and gutter guard business.
- Identify, track, and analyze appropriate performance indicators to structure overall strategy and inform the team concerning current goals/objectives, trends, competitors' content, etc.
- Support sales and services teams as first response to inquiries received through social media.
