What are the responsibilities and job description for the Digital Marketing Strategist position at MBA Roofing?
About Us:
MBA Roofing is a leading provider of roofing and gutter services, committed to delivering exceptional craftsmanship and integrity in every project. Our dedication to quality and customer satisfaction has driven our rapid growth, as homeowners and business owners trust us to handle everything from roof repairs to new gutters and siding.
We value excellence, trust, and teamwork, offering competitive benefits, paid time off, and paid holidays to show our appreciation for our employees' hard work. If you're looking for a company that's as dedicated to its people as it is to its customers, MBA Roofing is the place for you.
The Marketing Content Specialist is responsible for creating engaging digital content and executing marketing campaigns for various platforms, including social media, email, and video. Qualified candidates will have experience in digital design, short-form videos for social media, and long-form video content creation.
- Create video and photo content that drives brand awareness and generates high-quality leads
- Lead the email marketing strategy and development
- Design sales collateral to support the sale of roofing and gutter guard business
- Identify and track performance indicators to structure overall strategy
Proven social media management experience and understanding of basic performance metrics are required. Ability to create a lifecycle of content from creation to posting and strong writing/editing skills are essential.
A strategic mindset, approach all scenarios proactively from both creative and analytical perspectives. Occasional weekend work and local travel may be required.
