What are the responsibilities and job description for the Marketing Content Specialist position at MBA Roofing?
ABOUT US
At MBA Roofing, we pride ourselves on delivering exceptional craftsmanship and integrity in every project. Our commitment to quality and customer satisfaction has fueled our rapid growth, as homeowners and business owners trust us to handle everything from roof repairs to new gutters and siding. We keep our promises, communicate openly, and uphold the highest standards—never cutting corners or compromising on quality. Our customers appreciate our honesty and attention to detail, which is why they’re eager to recommend us to friends and family.
When you join MBA Roofing, you become part of a team that values excellence, trust, and teamwork. We offer competitive benefits, paid time off, and paid holidays to show our appreciation for our employees’ hard work. If you’re looking for a company that’s as dedicated to its people as it is to its customers, MBA Roofing is the place for you. Let’s build something great together!
JOB SUMMARY
The Marketing Content Specialist is responsible for design creation and campaign execution for digital, print, email, and video marketing. Qualified candidates will have experience in digital and print design, short-form videos for social media, and long-form video for educational or promotional content.
MBA Roofing brand persona is educational, humorous, and relatable. The ideal candidate will be an active participant in developing and executing strategies that grow an engaged audience, refine the voice and presence of MBA Roofing while measuring performance on engagement and lead generation.
KEY RESPONSIBILITIES
- Participate in strategic planning of messaging, target audience development and refinement, content creation, and content promotion.
- Create video and photo content that drives brand awareness, generates high quality leads, and organic engagement.
- Lead the email marketing strategy, development and execution.
- In all initiatives, adhere to the marketing strategy and content calendar publishing content as designated on appropriate social media platforms.
- Design sales collateral (as needed) to support the sale of roofing and gutter guard business.
- Identify, track, and analyze appropriate performance indicators to structure overall strategy and inform the team concerning current goals/objectives, trends, competitors’ content, etc.
- Support sales and services teams as first response to inquiries received through social media.
QUALIFICATIONS
- Proven social media management experience for business purposes.
- Understanding of basic performance metrics and visual requirements of each social media platform.
- Ability to create a lifecycle of content from creation to posting.
- Intermediate videography and editing skills. Drone experience required. (Portfolio examples required)
- Design experience with photoshop or illustrator (Portfolio examples required)
- Strong writing/editing skills for campaign ideation and marketing strategies.
- Strategic mindset – approach all scenarios proactively from both creative and analytical perspectives.
- Occasional weekend work will be required for company events.
- Ability to travel to job sites in the local area.
BENEFITS
- Salary plus commission
- Career advancement and leadership opportunities.
- Healthcare: Medical, Dental, Vision
- Hybrid work schedule after 6 months
- Paid time off / Paid holidays
PHYSICAL REQUIREMENTS/WORK ENVIRONMENT
- Position is onsite in Lincolnton, North Carolina.
- Work is primarily sedentary in nature due to the office responsibilities; Occasional special physical demands are required to capture content on roofs. Climbing on ladders and roofs will be required to get content on occasion. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Local travel 5% of the time.
