Marketing Manager (Contract)

Duration : 10-month contract

Hours : Estimated 40 hours per week

Location : Washington, DC onsite 3 days a week (Tue, Wed and Thur)

Description : Our client is seeking a Marketing Manager to support marketing strategies including new and evolving membership engagement. This role will involve providing member benefits support including personalization, marketing automation, and digital experience initiatives.

Key Responsibilities :

• Provide support with various marketing strategies including an array of new and evolving membership engagement including AI / ML, personalization, marketing automation, and digital experience initiatives by providing strategic support and project management expertise across the breadth of AARP channels (e.g. Member Lifecycle Management, Member Benefits, etc.)
• Supports member onboarding tactics including welcome kits, SMS, digital welcome stream email series, paid search, paid social and undeliverable mail program.
• Assist with research, planning, and creation of strategic communications initiatives that support the enterprise and program areas.
• Support AARP Marketing Managers with administrative tasks as needed (brief writing, presentation decks, agendas, meeting notes, schedule meetings); Create and maintain status reports, project plans that include timelines milestones, schedules and key dates
• Assist AARP Marketing Managers with dashboard management and analytics and reporting; produce insights from data and translates findings into meaningful presentations and actionable insights for stakeholders
• Provide expertise in marketing best practices in key channels such as print, email, digital, and social.
• Author benefit content and direct response marketing landing pages in Adobe Experience Manager (AEM) to support member benefit engagement.
• Supports offline to online strategies to drive members online from offline touchpoints.
• Miscellaneous marketing planning and / or execution.

Qualifications :

Preferred :