What are the responsibilities and job description for the Assoc Dir, Paid Social position at McCann Health London?
Job Description
JOB SUMMARY
Paid Social Associate Director has 5 years of experience and is responsible for planning and overseeing the execution of the social media paid campaigns across all relevant platforms for Pharma DTC and HCP accounts. They will be client-facing and are responsible for managing day-to-day Paid Social Media activities for clients, including strategy, planning, implementing, analyzing, reporting, and optimizing Paid Social campaigns. The Associate Director will be hands-on in developing and advancing platform campaigns, budget allocations and spearheading reporting insights. They should be an advisor for the agency and clients on Paid social media best practices, case studies and key learnings, as well as developing and implementing Paid Social media processes and protocols. They will work alongside all other media teams to guarantee the social plan is in lockstep with the overall brand strategy. They will also support the overall team by training the social media specialist to foster ongoing education and growth.
ESSENTIAL FUNCTIONS
Client / Project Management : Help lead the client relationship and manage the day-to-day oversight of deliverables. Partners closely with leaders across agency and AOR partners.
Strategic Planning : Oversee key brand and tactical planning deliverables and presentations.
Presentations : Represent paid social on client and internal calls, delivering reports and providing recommendations.
JOB DUTIES / RESPONSIBILITIES
- Develop, plan, coordinate, and oversee Paid Social campaigns across all social platforms, including Meta, TikTok, X, Reddit and LinkedIn.
- Knowledge of and prior experience executing in-platform campaigns across Facebook, X, and LinkedIn.
- Strategize and create Paid Social media plans in accordance with budgeting, including ongoing project management.
- Stay well-informed of platform targeting and tactical offerings while ensuring highest standards for pharmaceutical advertising.
- Work with marketing sciences to set benchmarks for industry comparison and build actionable KPIs.
- Partner with marketing sciences to create, manage, report and optimize social media campaigns and determine best tracking methods for campaign reporting.
- Prioritize and coordinate outbound social engagement opportunities, using thorough insights and analysis to develop tactics to amplify and grow client brand recognition and trust.
- Help oversee Paid Social media analytics, auditing, and reporting.
- Guide process, procedure, and integration with the Search, Digital Media, & Analytics teams.
- Provide training and mentorship to entry level employees on a consistent basis.
- Stay up-to-date of new tools, trends, and best practices in Paid Social marketplace through research and / or industry events and conferences.
EDUCATION
Bachelor's degree in a relevant area of study is preferred
EXPERIENCE
5 years in paid Social Media marketing required
Healthcare and Pharmaceutical experience is preferred
Meta Blueprint experience is preferred
KNOWLEDGE, SKILLS, & ABILITIES
Expert knowledge of paid social platforms (Facebook, X, LinkedIn, Instagram, TikTok), social media best practices, and experience developing cross-channel targeting strategies.
COMPETENCIES
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and / or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work : In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
110,000.00 - $145,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
About the Agency
https : / / solved.health /
SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.
Salary : $110,000 - $145,000