What are the responsibilities and job description for the Director, Strategic Planning position at McCann Health London?
Job Description
JOB SUMMARY
The Dir, Strategic Planning is an experienced planning lead with a track record of success in client-facing, supervisory, and new business roles. They possess expertise in planning tools and core competencies, with a focus on driving proper use of positioning, insight generation, and creative brief writing. Their market research expertise and consulting skills enable them to uncover strategic opportunities and inform creative development. With strong strategic leadership, they drive clarification and direction in internal and client meetings. They demonstrate more advanced strategic storytelling skills, using frameworks such as blue ocean and challenger. Their client-focused approach ensures exceptional service delivery. Seen as a leader within the department, they are responsible for the supervision and career development of multiple levels of talent.
ESSENTIAL FUNCTIONS
Brand Planning
- Expert in strategic discipline, agency processes and pharma compliance requirements.
- Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.
- Displays strong story telling skills and voice as it relates to written strategy skills.
- Expands role on new business in conducting research, distilling insights, generating strategy, and story telling.
Client Management
Cross Functional Collaboration
Talent Management
JOB DUTIES / RESPONSIBILITIES
brief writing.
EDUCATION
DEGREE / DIPLOMA
AREA OF STUDY
REQUIRED / PREFERRED
Bachelor's degree
Marketing, Advertising, Communications, or Related Field
Preferred
LICENSES & CERTIFICATIONS
EXPERIENCE
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED / PREFERRED
7 years
Brand strategy or market research in an agency setting
Preferred
5 years
Pharmaceutical / health experience
Preferred
KNOWLEDGE, SKILLS, & ABILITIES
Excel.
sources / departments / agency partners to analyze and solve problems.
industry, innovation).
COMPETENCIES
Presentation
Ability to establish an effective demeanor and communication to influence one's point of view
Leadership
Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others
Client Focus
Ability to interact professionally with clients and demonstrates client focused approach to service their needs
Strategic Thinking
Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS
Salary
130,000.00 - $180,000.00
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
About the Agency
https : / / www.fcbhealthny.com /
Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.
Salary : $130,000 - $180,000
