Social Media Director

Social Media Director

Reporting into: Head of MCS

Location: New York, NY

Your Role:

McCann Content Studios is a department within McCann New York responsible for the development, ideation, and execution of social-focused brand campaigns. The McCann Content Studio is defined by hybrid skillsets and driven by modern online culture, and you’ll be working on a wide variety of projects for some of the best loved brands in the U.S. across multiple consumer categories.

We're seeking a collaborative Social Director to serve as the primary point of contact for clients, managing relationships and ensuring their social media needs are met. This role combines business leadership, account management, and social media strategy to act as a partner to clients in creating social content that resonates across TikTok, Instagram Reels, YouTube Shorts, and more. You will be expected to partner with internal Creative Leads both inside of McCann Content Studios as well as the larger McCann agency, as well as client teams across disciplines to service the range of needs to support the development of video and digital content for brands. Our environment is best suited to flexible, collaborative people who enjoy a variety of challenges and creative ideas.

What You Do:

We are seeking a dynamic and experienced Social Media Director to join our team. The ideal candidate will be a client-facing expert in social and digital media, responsible for developing and executing innovative social media strategies that drive engagement and growth for our clients.

Strategic Leadership & Client Relations:

• Leads enterprise-level social media strategy across major platforms (TikTok, Instagram, Facebook, LinkedIn), ensuring each brand's social presence aligns with broader marketing objectives while maintaining platform-specific authenticity
• Manages relationships with C-suite clients ($1M accounts), presenting quarterly platform performance reviews, analyzing social share of voice against competitors, and recommending strategic pivots based on social listening insights
• Develops innovative social-first campaign approaches incorporating emerging formats (Reels, Stories, TikTok challenges) and identifies opportunities to test new platform features or advertising products

Team & Business Development:

• Oversees social media content strategies across multiple accounts, ensuring teams stay ahead of platform algorithm changes, content trends, and evolving best practices
• Guides creative teams on platform-specific content development, from vertical video best practices to optimal content ratios for each platform's unique environment
• Leads new business pitches with innovative social strategies, demonstrating deep understanding of platform capabilities, audience behavior patterns, and content performance metrics

What You Bring:

• 8-10 years experience specifically in social media marketing or digital communications
• Proven track record managing $1M social media budgets across multiple platforms
• Deep understanding of paid social media strategies and platform-specific advertising tools
• Experience leading integrated social campaigns for major brands
• History of growing accounts through strategic social media initiatives

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary for this position is $125,000-$150,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.
• We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.
• We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.
• We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

How We Care for McCanners:

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.