What are the responsibilities and job description for the Marketing Manager position at McCarthy Building?
McCarthy is looking for a hands-on, collaborative, and passionate Marketing Communications Manager to lead our Southern Region with a variety of marketing activities. Responsibilities will include development of external communications; qualification, proposal and presentation materials; technical writing; graphic design; and database management. This position will work closely with the regional Marketing and Business Development team to support the development of client relationships and competitive procurement of major construction projects. The Marketing Communications Manager can be based in Dallas, TX or Atlanta, GA.
Key Responsibilities :
Management :
Manages team of marketing coordinators, providing workload management, leadership, and mentorship to this teamBrand Promotion :
Working with project teams and public relations firm to create opportunities to promote work externallySocial Media :
Working with the social media team to create a content calendarPre-sell Positioning :
Works with business development and public relations consultants to define positioning strategies for key project leads.Planning :
Analyzes and interprets Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposal (RFPs); Establishes deliverable matrix and development schedule; works directly with the Project Director to identify necessary support resources.Strategy :
Facilitates work sessions to define and implement a compelling win strategy; Ensures communication of team branding and win themes to authors; Performs research and information gathering to support strategy development.Content Development :
Leads proposal kick-off meeting with pursuit team; Establishes outlines for proposal deliverables; Conducts meetings with and regularly provides guidance to content contributors.Content Editing and QC :
Quality checks and edits content for compliance, grammar, logic, and readability; Polishes content to incorporate missing strategy elements and win themes; Manages the process by tracking deliverable deadlines to keep pursuit team on schedule; Organizes and facilitates effective proposal reviews including managing distribution of draft materials, leading review meetings, and coordinating the draft recovery process with authors.Production and Closeout :
Plans and oversees final QC, assembly and delivery of the printed and electronic submittals by established deadlines. Works with junior marketing coordinators to ensure successful completion of deliverables.Interview Preparation :
Works with the project director to establish interview preparation plan and schedule; Creates presentation materials (boards, PowerPoint presentations, placemats, name tags, etc); Facilitates preparation and practice meetings; Coaches speakers through presentation and Q&A practice.Qualifications :
Four-year business or technical degreeMinimum 6 years of proposal management experience in construction and / or engineering industry in a similar capacityHigh-level understanding of construction and / or engineering industryStrong project management, writing, proofreading and editing capabilityLeadership capacity; Ability and desire to lead a team of marketersTime management and organization; Ability to multitask and meet aggressive deadlinesAbility to focus people, deal effectively but calmly with others, explain proposal concepts to help team members understand their responsibilities and align a variety of roles, disciplines, and visions around a winning strategyAbility to maintain discretion and confidentiality at all timesExperience supervising direct reports preferredProficiency in Adobe CC (including InDesign, Illustrator and Photoshop), particularly use of InDesign for proposal layoutProficiency in Microsoft Office Suite (including Word, Outlook, Excel, and PowerPoint)Proficiency in virtual collaboration tools including SharePoint, FTP sites, video conferencing and other marketing-related applications
McCarthy Building Companies is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
