What are the responsibilities and job description for the Content Marketing Lead position at McCrometer, Inc.?
About McCrometer, Inc.
We manufacture state-of-the-art flow measurement equipment catering to diverse industries, focusing on optimizing performance and minimizing environmental impact. As a global leader in this domain, our primary goal is to consistently innovate and provide value-added solutions that satisfy the needs of our customers.
McCrometer's core philosophy revolves around achieving excellence by collaborating effectively among colleagues, leveraging collective expertise to elevate the standard of our products and services.
We're dedicated to cultivating an inclusive culture that fosters employee growth and well-being while prioritizing our commitment to sustainability and reducing our ecological footprint.
Key Accountabilities
- Design, execute, and evaluate content-based marketing strategies aimed at enhancing brand awareness, driving lead conversions, and boosting revenue.
- Develop compelling copywriting and visual content designed to engage diverse audiences through multiple marketing channels, including websites, social media, emails, advertisements, and other mediums.
- Participate in periodic meetings with our strategic marketing team to analyze market trends, assess customer needs, and refine our content offerings accordingly.
- Manage the process of adapting marketing materials into local languages to reach broader geographic markets.
- Regularly review, revise, and document campaign execution procedures.
- Oversee the creation and distribution of documentation, ranging from instructional guides and case studies to advertising materials.
- Collaborate closely with product managers to plan and format documentation for new and existing products.
- Design highly informative and interactive landing pages, structured to maximize traffic flow, click-through rates, and target visitor acquisition goals.
- Implement and monitor Pay-Per-Click (PPC) advertising campaigns, with a focus on returning a positive return on investment.
- Track, report, and monitor budget allocations and expenditure reporting.
- Offer internal training sessions covering topics such as product features and promotions.
- Support the integration of functional departments' objectives to achieve a unified vision and promote profitable sales performance.
Necessary Skills
- A degree earned from an accredited academic institution.
- An aggregate of five years of professional experience in marketing or related disciplines.
- Demonstrated proficiency in handling complex situations, maintaining detailed records, and applying advanced analysis techniques.
