What are the responsibilities and job description for the Senior Marketing Communications Specialist position at McCrometer, Inc.?
About Us
We're a dynamic company that delivers top-notch flow measurement equipment to customers worldwide. From oil and gas sectors to water and wastewater management, we address critical needs and shape the way businesses operate.
Join us and become part of a multidisciplinary team of experts pushing the boundaries of innovation in flow technology. Here, you'll discover ample opportunities to collaborate, share knowledge, and grow personally and professionally.
We tackle pressing environmental and public health challenges by harnessing the power of cutting-edge technology to preserve water quality and ecosystem balance. In doing so, we solidify our presence in the fast-evolving digital landscape while earning recognition as a trusted Water Quality firm.
Job Overview
- Establish a robust content strategy, create engaging campaigns, and optimize results to generate leads, enhance customer satisfaction, and increase revenue.
- Formulate persuasive communication materials for various audiences, targeting specific groups, applications, or channels.
- Collaborate with our strategic marketing team to stay attuned to market developments, prospect new opportunities, and refine our marketing tactics to align with evolving customer preferences.
- Evaluate and coordinate the translation process of marketing materials to suit various cultural contexts.
- Oversee the revision and standardization of operational guidelines for campaigns and relevant activities.
- Manage the compilation, editing, and dissemination of informational resources, such as documentation, instruction guides, specifications, pricing information, technical reports, cases, research papers, product packaging, and more.
- Coordinate product launch schedules and organize project documentation and formatting protocols.
- Develop search-engine-friendly landing pages tailored to improve user clicks, view visit frequency, and achieve weekly lead objectives.
- Plan, deploy, and optimize Google AdWords campaigns to ensure efficient cost allocation and maximum ROI.
- Handle finances, tracking spending, expense submissions, and billing approvals.
- Provide educational workshops and presentations about our products and services.
- Promote cross-functional cooperation and integrate sales strategies with our team's overall objectives.
Basic Requirements
- A degree from a reputable higher learning institution.
- A minimum 5-year background in marketing or a closely related field.
- A demonstrated capacity for complex task management, combined with sound judgment and strong analytical abilities.
