What are the responsibilities and job description for the Senior Marketing Content Specialist position at McCrometer, Inc.?
McCrometer ( ) is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching : Our products are used in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes.
Behind the innovations McCrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put McCrometer at the forefront of flow technologies. Joining us means the opportunity to work hands-on in the field, and to apply your passion and extensive knowledge to helping customers around the world.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
McCrometer is proud to be a Water Quality company in Veralto (NYSE : VLTO).
About the role :
The Sr. Marketing Content Specialist is responsible for developing, creating, and managing content, campaigns, and strategies to drive leads, engage customers, and increase sales. Reporting to the Market Communications Manager, the Sr. Marketing Content Specialist develops and implements inbound marketing strategies and campaigns, creates, and manages content across marketing channels including website, social media, email, and 3rd party advertising, and analyzes and reports on the effectiveness of inbound marketing efforts. The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills.
This position is part of the Marketing department located in Hemet, California and will be on-site with the opportunity to work a hybrid schedule.
In this role, you will :
- Create and manage content, including copy and creative, for product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, etc. by working in a collaborative team environment.
- Manage the creation of compelling messaging, copy writing, content, and promotional materials aimed at a variety of internal and external audiences.
- Work closely with strategic marketing team to identify market requirements and trends to continuously tailor content to the specific needs of our customers and create cohesive marketing campaigns.
- Oversee the translation process for marketing material leveraged across geographies.
- Create, manage, and update Standard Work / Operating Procedures for campaigns and related efforts.
- Create, store, and edit, all reports, forms, literature, manuals, price lists, specification sheets, case studies, white papers, product labels, special projects, and other printed materials.
- Coordinate with Product Management and marketing team to determine document scheduling, organization and format for existing and new products and projects.
- Build and maintain landing pages, building content and structure that drives Clickthrough Rate (CTR) and weekly lead targets.
- Manage the development, implementation, and optimization of PPC (Pay-Per-Click) campaigns such as Google Ads.
- Enter and track budget and expenses, including monitoring and submitting invoices for approval and payment.
- Create & provide occasional internal training on McCrometer products and promotions.
- Drive team TMDM goals (supporting Inside Sales efforts).
Are you qualified?
