What are the responsibilities and job description for the Senior Marketing Content Specialist position at McCrometer, Inc.?
Mccrometer is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching: Our products are used in various industries such as oil and gas, agriculture, water management, and industrial processes.
Behind the innovations Mccrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put Mccrometer at the forefront of flow technologies.
Motivated by climate change and global health concerns, we're working together within a rapidly digitizing industry to find innovative technologies that ensure the safety of our water and environment.
About Mccrometer
We are a Water Quality company committed to providing high-quality products and services to our customers worldwide.
About the Role
The Sr. Marketing Content Specialist is responsible for developing, creating, and managing content, campaigns, and strategies to drive leads, engage customers, and increase sales.
Responsibilities:
- Create and manage content, including copy and creative, for product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, etc.
- Manage the creation of compelling messaging, copy writing, content, and promotional materials aimed at a variety of internal and external audiences.
- Work closely with strategic marketing team to identify market requirements and trends to continuously tailor content to the specific needs of our customers and create cohesive marketing campaigns.
- Oversee the translation process for marketing material leveraged across geographies.
- Create, manage, and update Standard Work/Operating Procedures for campaigns and related efforts.
- Create, store, and edit all reports, forms, literature, manuals, price lists, specification sheets, case studies, white papers, product labels, special projects, and other printed materials.
- Coordinate with Product Management and marketing team to determine document scheduling, organization and format for existing and new products and projects.
- Build and maintain landing pages, building content and structure that drives Clickthrough Rate (CTR) and weekly lead targets.
- Manage the development, implementation, and optimization of PPC (Pay-Per-Click) campaigns such as Google Ads.
- Enter and track budget and expenses, including monitoring and submitting invoices for approval and payment.
- Create & provide occasional internal training on Mccrometer products and promotions.
- Drive team TMDM goals (supporting Inside Sales efforts).
Requirements:
- Bachelor's degree from an accredited college or university is required. Degree in marketing, communications, advertising, or design is preferable.
- 5 years minimum experience in Marketing, Journalism, or related required.
- Strong project management, organizational, and analytical skills required, along with a demonstrated ability to manage multiple projects simultaneously.
