What are the responsibilities and job description for the Digital Marketing Specialist position at McDonald ATV?
Job Overview
Litle Rock area distributor seeking someone to establish and operate online business to business sales presence on all relevant internet platforms. In addition, promote the product line on social media having complete knowledge of all social media platforms is a must. Amateur photography and video skills is a plus.
Will entertain part time, full time, or contract employment.
Responsibilities
- Develop, execute, and manage comprehensive marketing campaigns across various channels including digital, social media, email, and traditional platforms.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Collaborate with cross-functional teams to create compelling content that resonates with target audiences.
- Analyze campaign performance metrics and provide actionable insights for continuous improvement.
- Manage social media accounts by creating engaging posts, responding to followers, and monitoring interactions.
- Assist in the development of promotional materials such as brochures, flyers, and advertisements.
Qualifications
- Proven experience in digital marketing and analytics
- Proficiency in SEO tools and conversion optimization strategies
- Strong skills in social media marketing and management
- Familiarity with Adobe Photoshop and WordPress
- Knowledge of Google Ads, HTML, and CSS
- Experience in content creation and performance marketing
- Understanding of e-commerce and B2B marketing principles
- Ability to conduct keyword research and copywriting
Job Type: Full-time
Benefits:
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- No weekends
Work Location: In person