Manager Field Marketing

Job DescriptionThis dynamic marketing professional will be responsible for executional leadership of both national and local marketing strategies for all Co-Ops within the assigned Field office geography. This role will also work closely with Field and National leadership to build field specific marketing strategies tailored to local needs; ensuring brand consistency.Primary Accountabilities : Execute the national US marketing strategy for all Co-Ops within an assigned Field Office geographyProvide customer-centric relationship building, cross-functional engagement and stakeholder managementAnalyze market trends, customer and business data and insights to drive optimal market-specific solutionsExecute customer solutions, driving performance marketing outcomes (i.e., loyalty, personalization / customization, customer service and crew engagement)Partner with national and local stakeholders on plan execution; evaluation of effectiveness and course corrections as requiredCollaborate with national marketing to ensure consistency in brand messagingQualifications : BA / BS in Marketing, Business Administration or related fieldMinimum of 4-6 years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)Experience working in a franchise or quick-service restaurant environmentProven track record of successfully executing marketing strategies / campaignsStrong business acumen and analytical skills; ability to translate data into actionable strategiesExcellent communication, interpersonal skillsCreative thinking / solution-oriented problem solvingAgility to respond to changing business and market trendsAbility to deliver on key brand and customer centric metricsStrong understanding of consumer experience across digital and mediaExperience mentoring and developing othersAdditional Information : This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation / PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.This position is eligible for a bonus, calculated based on individual and company performance.This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.Nothing in this job posting or description should be construed as an offer or guarantee of employment.#J-18808-Ljbffr