Manager Global Business Insights, Marketing Intelligence

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

The Manager, Global Business Insights sits within Global Strategic Insights and Delivery, specifically working on the Marketing Intelligence team. This role will leverage expertise in data analysis, reporting, and visualization to fuel our global performance in customer visits, sales, and market share. This role frequently interfaces with senior leaders and supports our many global markets. The ideal candidate will balance strategic analytical thinking, technical skills, project leadership skills and the ability to connect human insights with data to communicate results and inspire action.

Key Responsibilities:

• Data analysis:  Detect and communicate impactful insights across multiple data domains (sales, transactions, product mix, market share, customer satisfaction, and more)
• Reporting:  Support the automation and continuous enhancement of functional and executive-level reporting on business health
• Strategic Support:  Serve as data and analytics advisor to McDonald’s leadership and functional teams, providing ongoing analytical support. Help create efficiencies across markets by sharing best practices and cross-market learnings.
• Industry and Competitor Insights:  Monitor market trends and competitive dynamics using internal, public, and third-party data
• Enterprise BI Leadership:  Promote “One McDonald’s Way” of KPIs, measurement design and metric definitions in coordination with subject matter experts; support efforts to improve our data assets and enhance their usage

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860-$143,900 per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• Business Acumen:  Good understanding of financial drivers of company performance and must be able to quantify business impact from analyses
• Large Datasets:  Hands-on experience independently analyzing large datasets and relational databases
• Technical Proficiency:  SQL, Excel, PowerPoint, data prep tools (e.g., Alteryx) and data visualization (e.g., Tableau, PowerBI)
• Industry Knowledge:  Understanding of consumer-facing businesses such as Restaurant, Retail, or Hospitality industries, with emphasis on businesses with a digital component preferred
• Strategy:  Intellectual curiosity and excellent problem-solving skills, including the ability to give strategic recommendations
• Data Storytelling:  Skilled in data visualization and using data to tell a story
• Communication:  Strong written and verbal communication skills, with confidence in developing executive-level communications and effectively communicating complex findings
• Drive for Results:  Ability to independently own and drive workstreams, balancing demands and deadlines, and managing competing and changing priorities
• Lead complex project: Ability to lead analytical projects with multiple stakeholders across different global functions and markets.

Other Qualities

• Customer-obsessed:  Focus on customer experience and a deep understanding of value creation to meet customer needs
• Solution-oriented:  Creative and pragmatic problem-solving skills when faced with ambiguity or roadblocks, ability to break down issues to make manageable progress

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.