Demo

Sr Lead User Experience Research

McDonald's Corporation
Chicago, IL Full Time
POSTED ON 3/11/2025
AVAILABLE BEFORE 6/11/2025

The UX Research team is part of the McDonalds Customer Experience (MCX) function which delivers human centered experiences to users across the globe.

We are building a world class design research team and we are looking for an experienced mixedmethod researcher to join our talented UX Research team bringing curiosity creativity rigor and vision to our growing function.

Working alongside designers product managers and tech partners the Sr. Research Lead drives a wide range of design research that delivers a deep everevolving understanding of our global users and that influences the design and development of cohesive engaging and meaningful experiences for customers and crew members around the world.

The operational complexity and global scale of McDonalds offer opportunities for the Sr. Lead to drive meaningful change impacting hundreds of millions of users worldwide.

Responsibilities :

Were seeking an experienced design researcher who can :

Lead large complex research projects. This includes :

  • Strategizing : proactively identifying opportunities for conducting research based on product and corporate strategy as well as societal cultural and market trends and shifts
  • Scoping : setting timelines and determining resources
  • Planning : identifying learning goals choosing or developing research methods and activities recruiting participants developing discussion guides and collaborating with designers to create stimulus
  • Executing : running research sessions using appropriate methods based on learning objectives and ensuring that research sessions are timely engaging productive fruitful and occasionally unexpected
  • Synthesizing : Making sense of the raw data captured in research and turning it into deep meaningful actionable insights and recommendations that drive product strategy and roadmaps while balancing the realities of the business and restaurant operations
  • Socializing : Creating and delivering presentations workshops and other mediums to communicate research findings and recommendations to partners and stakeholders

Collaborate closely with other researchers designers and crossfunctional partners. This includes :

  • Proactively identifying opportunities for research to learn more about users their behaviors needs and desires
  • Influencing the vision and strategy of the four main product areas alongside colleagues in Design Product Management and Tech
  • Participating in product planning sessions by providing perspective on the what when why and how of research based on overall product domain and corporate strategy
  • Establishing and building relationships that position you as a trusted partner and point of contact for research and researchrelated activities to members of the design team cross functional partners and beyond
  • Coaching junior members of the Research team helping them grow and advance their research skills
  • Advising coaching and upskilling design colleagues on conducting basic usability and other unmoderated research
  • Actively participating in design critiques within and outside your product area providing perspectives rooted in customer insights
  • Planning and leading productive and engaging research and design workshops with peers partners and stakeholder from across the organization
  • Shape the future of the UX Research team. This includes :

  • Proposing trying and implementing new ways of working (tools processes activities etc.
  • Contributing to a supportive and innovative culture in which UX Researchers can do the highest quality work
  • Ensuring Research is a trusted and strategic partner in important company product and design decisions
  • Identifying junior team members who are demonstrating readiness for advancement and collaborating with the Director to move them forward
  • Suggesting and organizing sources of learning and inspiration such as articles books podcasts movies field trips and other experiences outside the four walls of McDonalds
  • Advocate for and demonstrate the importance of research throughout the organization. This includes :

  • Evangelizing the importance and value of design research and championing the user in all venues
  • Advocating for research priorities in the product planning and development process
  • Communicating team purpose value and role within the broader mission of the company
  • Benefits eligible : Yes

    Bonus eligible : Yes

    Long term incentive eligible : Yes

    The expected salary range for this role is  $149260 $190310   per year

    The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.

    Qualifications :

    57 years of relevant professional experience

    Direct experience conducting design research across different types of methodologies (exploratory generative evaluative qualitative quantitative)

    Passion for setting standards for highest quality work including clear articulation of research objectives discernment in choosing / creating research methods rigor in synthesis and clarity in communication of research findings

    Experience setting research strategy that connects with business and product strategies

    Demonstrated success collaborating with multidisciplinary teams and crossfunctional peers / stakeholders (e.g. product managers designers engineers marketing and other insights teams)

    Ability to think strategically regarding the application of research and data

    An understanding and appreciation for the accurate application of data and metrics in UX Research

    Excellent communications skills; in particular the ability to clearly communicate key insights and recommendations to business partners through wellcrafted narratives frameworks evidence from users and visions of future user experiences that balance business and tech realities with creative visions for future experiences

    Exceptionally curious with strong collaboration critical thinking problemsolving and analytical skills

    An urgency and hunger to immerse in the problem space. Were not just sitting at our deskswe want to learn and draw inspiration from hospitality experiences at large

    A need to productively challenge existing assumptions and ways of working

    Additional Information :

    Benefits eligible : This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation / PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.

    Bonus eligible : This position is eligible for a bonus calculated based on individual and company performance.

    Long term Incentive eligible : This position is eligible for stock or other equity grants pursuant to McDonalds longterm incentive plan.

    McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.

    McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

    Nothing in this job posting or description should be construed as an offer or guarantee of employment.

    Remote Work : Employment Type :

    Fulltime

    Key Skills

    Computer Science,user experience,User Interface,SME,CSS,Interaction Design,Windows,Android,Usability Studies,Visual Design,HTML,User Research,JavaScript,Web Services,Wireframes

    Experience : years

    Vacancy : 1

    Salary : $149,260

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