Business Development Manager

Summary

The Business Development Manager is responsible for developing and executing MCG’s overall commercial strategy, overseeing sales, marketing, and business development functions to drive revenue growth, ensuring the company's commercial activities align with broader business objectives, and positioning the company competitively in the market by identifying new business opportunities

Essential Responsibilities and Oversight of:

Sales Operations

Implement new sales management tools

Formalize sale metrics

Formalize policies and procedures

Further refinement of what a Qualified informal opportunity is

Manage sales metrics

Track sales opportunity counts by formal (RFP) and Qualified informal opportunities

Capture win/loss data

Capture competitive information in each opportunity

Commission management

Determine breakdown of commissions across SMEs when needed

Manage/automate commissions in new sales management tool

Sales Management

Drive revenue growth and accountability of core metrics

Sales Enablement

Elevate technical sales acumen of Product Analyst SMEs

Product Management

Capture opportunities with:

MCG products needed for solution

Educated probabilities by product

Timeline qualification for sale

Pricing management from initial estimate to customer quote

Product Marketing

Creating and implementing comprehensive commercial strategies that maximize revenue and market share, including identifying target markets, pricing strategies, and market penetration plans.

Identify, acquire, and manage all tooling to execute the outbound marketing plan

Outbound Marketing campaign management

Develop messaging

Develop target audience

Develop and execute marketing campaign

Capture and qualify leads for SME sales

Cross Sell/Upsell (internal campaigns)

Capture and maintain white space for each customer (which products do they have and which ones could they use given their business)

Develop methods to more proactively apply sales methods for existing customers outside of the current Care relationships

Internal and External Communications

Reporting and presenting sales plans and results to execs and other parties as necessary.

Serve as a credible senior leader on investor calls, telling a compelling story of MCG’s value, backed by defendable core metrics.

Qualifications:

Proven track record of driving revenue growth and achieving sales targets.

Strong understanding of digital marketing, demand generation, and marketing automation tools.

Excellent leadership, communication, and interpersonal skills.

Ability to think strategically while executing tactically in a fast-paced environment.

Strong analytical skills with the ability to translate data into actionable insights.

Strategic thinking and planning

Financial acumen and budgeting skills

Preferred Skills:

Experience managing both inbound and outbound marketing plans.

Expertise in sales CRM (HubSpot, Salesforce, etc.) and marketing automation platforms.

Deep knowledge of B2B SaaS sales cycles and customer lifecycle management.

Supervisory Responsibilities:

This role will oversee the Sales and Business Development department.

Physical Demands:

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is required to sit, stand, walk, communicate