Marketing and Social Media Manager

Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. This role requires a deep understanding of social media marketing, digital marketing trends, and the ability to analyze performance metrics to drive results.

Responsibilities

• Develop, implement, and manage social media strategies across various platforms to increase brand awareness and engagement.
• Create compelling content that resonates with target audiences, including text, images, and videos.
• Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening techniques.
• Conduct research on industry trends and competitor activities to inform content strategy and optimize campaigns.
• Utilize SEO best practices to enhance content visibility and reach.
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
• Analyze performance metrics using analytics tools to assess the effectiveness of social media initiatives and adjust strategies accordingly.
• Maintain a consistent brand voice across all platforms while adapting content for different audiences.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Stay updated on the latest developments in social media tools, trends, and best practices.

Experience

• Proven experience in social media marketing or digital marketing is essential.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation is highly desirable.
• Strong photography skills with an eye for visual storytelling will be advantageous.
• Excellent proofreading skills to ensure high-quality content free from errors.
• Familiarity with social media management tools and analytics platforms is preferred.
• Ability to conduct thorough research and apply findings effectively within campaigns.
• Experience with social listening tools to gauge audience sentiment and engagement trends is a plus.

If you are passionate about leveraging social media to drive brand success and have a keen understanding of digital marketing strategies, we encourage you to apply for this exciting opportunity as a Social Media Manager!

Job Type: Part-time

Pay: $18.00 - $22.00 per hour

Expected hours: 10 – 25 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• No nights
• No weekends

Ability to Commute:

• Highland, IL 62249 (Required)

Ability to Relocate:

• Highland, IL 62249: Relocate before starting work (Required)

Work Location: In person

Salary : $18 - $22