What are the responsibilities and job description for the Copywriter position at McKinley Marketing Partners?
Our client, a CPG company, is seeking a talented and creative Copywriter to join the team full-time. The Copywriter will play a key role in evolving the brand voice and bringing it to life across a broad range of channels. They will help create meaningful connections with the consumers across platforms through the development of original content that educates, supports, and inspires.
RESPONSIBILITIES:
- Craft on-brand, engaging copy across multiple channels to include website, email, e-commerce product descriptions, advertising, social media, packaging, promotions, blogs, and new product launches.
- Assist in the evolution of the brand voice to stay fresh, relevant, and engaging, expertly adapting copy to resonate on different channels while maintaining a consistent tone of voice.
- Collaborate with the brand and creative teams to create compelling, concise copy for campaigns, ensuring the seamless integration of visuals and copy.
- Develop an in-depth understanding of the consumer journey in order to plan strategic content for engagement, education, and brand awareness.
- Create and edit written content for e-commerce, skillfully weaving in keywords to optimize for SEO and improve conversion.
- Assist in the management of the content calendar, ensuring timely delivery and consistency of content across platforms.
- Assist in testing content performance and generating reports to analyze metrics for ongoing optimization.
- Edit and proofread copy to ensure clarity, accuracy, and impact.
- Stay up to date on consumer and cultural trends and report findings and recommendations for improving relevance to team members.
QUALIFICATIONS:
- Bachelor’s degree in communication, English, journalism, marketing or related field
- 3 years marketing experience
- Consumer packaged goods experience preferred
- Experience with B2C product communications preferred
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
