What are the responsibilities and job description for the Marketing Director position at McKinley Marketing Partners?
McKinley Marketing Partner's conservative nonprofit client wants a marketing director to join their team. The director is responsible for guiding the strategic direction and implementation of marketing initiatives that promote the brand. This includes utilizing the website, products, messaging, market research, design, and paid advertising to support conservative policy solutions and raise awareness of the brand. Leading both the creative and marketing teams, the director also manages partnerships with external agencies in advertising, web development, production, digital services, and research. Additionally, they represent the team and advocate for the department, both internally and externally.
This job is fully onsite. Candidates must be comfortable commuting to Washington, D.C.
Responsibilities
- Develop and execute marketing strategies that align with organizational objectives, clearly conveying the company's vision and direction to key audiences
- Optimize multi-channel marketing efforts across web, email, print, television, radio, and more
- Act as the primary strategist within the company, offering guidance and coordination for marketing and branding initiatives that span multiple departments
- Oversee the development, production, and upkeep of both new and existing website projects
- Drive brand positioning, differentiation, and equity to expand reach and enhance brand recognition
- Set departmental priorities and goals, manage the budget to maximize ROI, utilize department resources efficiently, and provide clear direction for staff activities
- Recommend staffing needs, recruit top talent for approved positions, and foster team growth
- Cultivate strong relationships with other conservative groups and policy organizations, sharing marketing strategies and collaborating on projects to enhance collective impact
- Represent the company at donor events, coalition conferences, and internal meetings, serving as a key spokesperson for the organization
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- Minimum 10 years of relevant marketing experience
- Excellent communication and interpersonal skills
- Experience managing multiple projects in a fast-paced environment
- Strong analytical and organizational skills
