Demo

Mckinley Marketing Partners is hiring: Senior Audience Strategy Analyst in Dalla

Mckinley Marketing Partners
Dallas, TX Full Time
POSTED ON 4/7/2025
AVAILABLE BEFORE 5/7/2025

Our large hospitality client is looking for a senior audience strategy analyst to join their team on a long-term W2 contract. The senior analyst will develop complex audience design, strategy, and execution for multichannel customer communications, which include working with customer data, understanding and defining the parameters of the data, database structures, available models, and campaign management tools thinking. This position will also play a key role in the planning of business campaigns to translate hypotheses and marketing objectives into optimal audience selection criteria.

This is a long-term W2 contract. Candidates in the Dallas-Fort Worth Metroplex area are preferred. All McKinley roles include a competitive benefits package.

Responsibilities

  • Craft sophisticated and multichannel campaigns guided by key stakeholder input.
  • Communicate the status of assigned campaigns to involved partners.
  • Perform rigorous quality assurance / control steps to ensure that audiences meet the desired campaign targeting requirements.
  • Demonstrate subject matter expertise of all relevant Hilton business and data knowledge.
  • Partner with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact.
  • Collaborate with fellow Audience Strategy team members to develop best practices to deliver strong results.
  • Own the development, testing, execution, and monitoring of multichannel audiences.

Requirements

  • Minimum three years of proven experience with marketing campaign support and execution.
  • Hands-on experience using Treasure Data Audience Studio to enable ad-hoc and journey communications and messaging.
  • Intermediate experience reading SQL queries.
  • Experience with User Acceptance Testing (UAT) during data / platform migration.
  • Experience working within the hospitality and financial services industries is preferred.
  • J-18808-Ljbffr

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Mckinley Marketing Partners is hiring: Senior Audience Strategy Analyst in Dalla?

    Sign up to receive alerts about other jobs on the Mckinley Marketing Partners is hiring: Senior Audience Strategy Analyst in Dalla career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $65,854 - $85,821
    Income Estimation: 
    $94,433 - $109,421
    Income Estimation: 
    $85,556 - $117,086
    Income Estimation: 
    $72,471 - $90,896
    Income Estimation: 
    $93,845 - $118,399
    Income Estimation: 
    $142,054 - $186,265
    Income Estimation: 
    $91,172 - $123,324
    Income Estimation: 
    $55,486 - $71,750
    Income Estimation: 
    $73,040 - $84,205
    Income Estimation: 
    $65,854 - $85,821
    Income Estimation: 
    $59,538 - $75,127
    Income Estimation: 
    $72,471 - $90,896
    Income Estimation: 
    $142,054 - $186,265
    Income Estimation: 
    $67,690 - $89,760
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Mckinley Marketing Partners

    Mckinley Marketing Partners
    Hired Organization Address Irving, TX Full Time
    Join our clients' experience design team to help shape the next generation of their mobile apps. As a UX Copywriter and ...
    Mckinley Marketing Partners
    Hired Organization Address Dallas, TX Full Time
    Our large hospitality client is looking for a senior audience strategy analyst to join their team on a long-term W2 cont...
    Mckinley Marketing Partners
    Hired Organization Address Washington, DC Full Time
    Our interior design firm client is looking for a lead account manager to join their team. This person will support the s...
    Mckinley Marketing Partners
    Hired Organization Address Baltimore, WA Full Time
    Our client, a CPG company, is seeking a talented and creative Copywriter to join the team full-time. The Copywriter will...

    Not the job you're looking for? Here are some other Mckinley Marketing Partners is hiring: Senior Audience Strategy Analyst in Dalla jobs in the Dallas, TX area that may be a better fit.

    AI Assistant is available now!

    Feel free to start your new journey!