What are the responsibilities and job description for the Paid Media Consultant position at McKinley Marketing Partners?
We are seeking a talented and results-driven Paid Media Campaign Manager to join our team for a 3-month contract. In this role, you will be responsible for developing, executing, and optimizing paid media campaigns across various digital platforms to drive brand awareness and achieve business objectives.
Key Responsibilities :
- Design and implement effective paid media strategies that align with marketing goals.
- Manage and optimize campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Conduct thorough keyword research and audience targeting to ensure maximum reach and engagement.
- Analyze campaign performance metrics and provide actionable insights to improve ROI.
- Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
- Stay up-to-date with industry trends and best practices in paid media and digital marketing.
- Prepare regular reports and presentations to communicate campaign results and recommendations to stakeholders.
Qualifications :
Seniority Level : Associate
Employment Type : Contract
Job Function : Marketing and Advertising
Industries : Marketing Services and Advertising Services
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