What are the responsibilities and job description for the Data Analyst position at McKinney?
Summary : The Data Analyst working with our media planning & buying teams will measure, analyze, and optimize the impact of media on our clients's bottom lines. The ideal candidate is a team player passionate about building platforms that process complex datasets to understand media performance, business outcomes, and campaign efficiency.
This role combines technical expertise and leadership, requiring a hands-on approach to developing and managing robust data pipelines and analytical frameworks. The candidate will also serve as a client-facing analytics expert, shaping the direction and prioritization of the team while solving challenges and driving results for media planning and buying initiatives.
The focus is on creating scalable, data-driven systems to improve media planning outcomes while ensuring client success. As we continue to grow the team, building strong foundations, relationships, and high-performing data capabilities will be key priorities.
The ideal candidate has experience with advertising analytics, expertise in Python and SQL for building ETL pipelines, and a proven ability to lead technical and client-facing responsibilities.
Responsibilities : Strategic :
- Identify opportunities for system-based problem-solving in media planning and buying.
- Establish technical roadmaps for implementing data pipelines, improving campaign analysis, and generating actionable insights.
- Address and prioritize common challenges across multiple clients to maximize impact.
- Collaborate with stakeholders to align media planning strategies with data-driven insights.
- Advocate and sell analytics strategies to clients to support campaign objectives.
Operational :
Leadership :
Requirements :
This role is a perfect fit for someone who thrives at the intersection of data analytics, media strategy, and technical innovation.
Salary Range
Our estimated range for this role is $75k - $90k
Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.
We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x / year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.
Right To Work In The US
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
We are in the office Tuesday / Wednesday / Thursday on a hybrid schedule. We look forward to meeting you!
Salary : $75,000 - $90,000
