Director, Business Development, McKinney Media

Durham, NC, New York, NY

Director, Business Development, McKinney Media

McKinney is hiring a Director, Business Development to help drive growth for McKinney Media. This person will partner with the Co-Presidents, Account and Activations Leads, on the development and execution of the McKinney Media marketing plan to generate industry awareness and new business opportunities for the media practice. They will lead all business development and pitch efforts for McKinney Media, from prospecting new clients to converting on new business opportunities - including crafting RFIs and RFPs, driving the pitch process, and guiding the pitch team to a successful final meeting. This role will bring focus, consistency, and impact to all marketing and business development activities for McKinney Media.

Ideal Candidate:

We are seeking an experienced business development professional with an understanding of the media marketing landscape. The ideal candidate understands the agency buyer's journey and can connect McKinney Media to prospects at the right time and place through innovative, strategic outbound marketing efforts. They will also be charismatic and able to build strong relationships internally with our search consultants, agency stakeholders and externally with prospective clients to cultivate qualified new business opportunities. This person has demonstrated success in shepherding new business opportunities from the RFI stage to conversion, coaching pitch teams on content and presentation, and curating a winning client experience throughout the pitch.

Responsibilities:

• Responsible for stakeholder alignment on which new business opportunities to pursue, ie Go-No-Go decisions and the research and discussions that inform those decisions
• Manage RFI and RFP submissions - from strategy to content and submission
• Pitch strategy and support - developing a strategic approach for each pitch, supporting content development, and creating consistency throughout the process
• Orchestrate a winning pitch experience for the client - from developing personas to inform interactions with the client to pitch theater for in-person meetings
• Development and execution of annual and short-term marketing and prospecting strategies, plans and content calendars.
• Liaise with advertising search consultants to support both active pitches and the pipeline of future opportunities
• Generate marketing initiatives and content that drive brand awareness and purchase intent, as well as talent retention and recruitment, across all channels including:
• Owned (website and social media)
• SEM
• PR
• Paid Media
• Email marketing
• Events (e.g. CMO dinners, on-stage events)
• Partnerships and Sponsorships
• Support external PR efforts led by Marketing team and external PR agency to maximize news, thought leadership and awards opportunities
• Develop and execute a prospecting strategy that includes networking, 1:1 outreach, and relationship development with both warm and cold prospects, transitioning qualified leads to SMEs
• Deliver category, brand, and KDM background and personality research used to inform prospecting strategy and outreach efforts
• Partner with Marketing to ensure CRM system remains up to date and that relevant data is continually captured and analyzed
• Responsible for managing McKinney Media marketing assets including creating and maintaining updated sizzle reels, case studies, and other Media-specific marketing materials
• Provide weekly reporting on new business updates, metrics on active marketing initiatives, etc.

About McKinney

McKinney is a creative, media, and influencer agency that gets attention for brands. In 2024, McKinney was named to Fast Company's Best Workplaces for Innovators list, as well as Ad Age's A-List and its list of Best Places to Work, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency's Pharma and Wellness practice launched in 2022, was named to MM M Magazine's 2024 Agency 100 list. A Certified B Corporation, McKinney is part of the Cheil Worldwide network and has offices across the country, including Durham, Dallas, Los Angeles, Phoenix, and New York. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.

Salary Range

Our estimated range for this role is $150k - $175k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.

Right To Work In The US

You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!