Senior Social Strategist

Purpose

The Senior Social Strategist will lead social strategy for multiple key clients as part of a close-knit team, working closely with creative, production, and account leadership. You are an expert in the space, but you also understand and are passionate about how social media can help unlock the potential of big, creative ideas across digital and traditional platforms. You are innately curious about people, culture, and trends, and you want to share what you learn with others on the team - and with the agency at large - to inspire bigger and more effective ideas to take shape. You also balance this ambition with a practical understanding of what works, helping others on the team to understand it as well. You enthusiastically help McKinney’s new business efforts, whether in a support or leadership role.

Experience and Responsibilities

• Deep expertise in established and emerging social platforms, specifically who uses each platform, how and why they’re used, best practices, and ability to identify untapped opportunities for brands.
• Plan for and aid the team’s execution of social strategies on all owned Client’s social media platforms to include Instagram, Facebook, TikTok, X/Twitter, YouTube, Pinterest, and other existing and emerging platforms.
• Work with Strategy Director, Social Platforms, Creative and Account teams in developing holistic social strategies, as well as tactical social media plans and initiatives.
• Ability to author clear, concise, and motivating creative briefs based on simple human insights
• Lead the development of strategic social plans, reporting, and optimizing social tactics and content across platforms with minimal oversight.
• Able to connect social strategy to incite breakthrough and successful creative ideas.
• Confident presenter and storyteller who can effectively convey POVs and strategies to internal teams and external stakeholders, and ability to educate others on the evolving field of social media.
• Develops and fosters strong working relationships with internal and external stakeholders. Conducts social competitive audits with support from Jr. Strategist. 
• Strong organizational skills - effectively manages multiple projects simultaneously. 
• Participate as required with new business – sometimes to support the client-facing team, sometimes to be client-facing.

Now that you know what the role entails, here’s what you need to be able to do to thrive in it.

Problem Solving. Uses rigorous logic and methods to solve problems; doesn’t stop at the first answers; sees the bigger picture; is excellent at honest analysis.

Creative Perspective. Has a creative point of view and the ability to evaluate work and provide pointed direction; able to lead and contribute meaningfully to brainstorms.

Interpersonal Savvy. Relates to all kinds of people inside and outside the organization; builds rapport; builds constructive and effective relationships.

Growth Orientation. Eager to learn from experiences; a relentless and versatile learner; open to change; analyzes both successes and failures for opportunities to improve; experiments to find solutions; enjoys the challenge of unfamiliar tasks.

Listening. Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when they disagree.

Writing and Storytelling. Has proven persuasive narrative, logic and presentation skills.

Research Acuity. Can speak to experience that shows the ability to plan, conduct, and source research needs from planning through measurement.

Professional Skills & Knowledge

• Strong competency for social reporting: Create standard reports, analyses, and presentations using analytical tools
• Strong social tool competency with social listening, audience insight and community management tools (Sprinklr, Sprout Social, NetBase, etc.)
• Strong strategic and analytical skills, with the ability to leverage insights to draw sound conclusions and recommendations.
• Creation and management of content calendars, channel recommendations, audience targeting strategies, and creative weekly optimization insights.
• Strong presentation skills

Experience & Training

4-6 years experience in marketing/advertising, with at least 2 years focused on social and/or digital strategy. Previous agency experience is required.

Salary Range

Our estimated range for this role is $90k - $105k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.  

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!

Salary : $90,000 - $105,000