What are the responsibilities and job description for the Senior Strategist, Market Research position at McKinney?
Purpose
The Senior Strategist, Market Research role combines analytical rigor with creative problem-solving to drive impactful research initiatives. In this position, you'll uncover connections between brands, consumer behavior, and cultural trends, generating insights that guide strategic decisions and reveal new market opportunities. Collaborating closely with internal teams and third-party partners, you'll play a pivotal role in shaping the future of our clients' brands.
Responsibilities
Lead Primary Research Efforts
- Design, field, and analyze online surveys to uncover consumer insights.
- Apply statistical methodologies (e.g., correspondence mapping, regression analysis, cluster analysis) to elevate research quality and relevance.
- Build strong partnerships with 3rd-party vendors, including panel providers and research firms, to enhance project outcomes.
- Continuously improve knowledge of market research methodologies to apply the latest, most effective techniques
Mine and Interpret Secondary Data
Leveraging 3rd party research
Competencies
Professional Skills & Knowledge
Experience
The ideal candidate has 5-7 years in market research or consumer insights at a market research firm, agency, or client-side organization. Candidates with demonstrated experience in consumer behavior analysis, trend forecasting, and statistical research methodologies will be prioritized.
Salary Range
Our estimated range for this role is $90k - $120k
Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.
We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x / year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.
Right To Work In The US
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
We are in the office Tuesday / Wednesday / Thursday on a hybrid schedule. We look forward to meeting you!
Salary : $90,000 - $120,000
