Demo

Training Content Developer - Sales & Marketing

McLanahan
Hollidaysburg, PA Full Time
POSTED ON 2/12/2025
AVAILABLE BEFORE 5/4/2025

This Training Content Developer position is focused on supporting McLanahan Corporation's various sales and marketing teams around the world in creating engaging training materials for both dealers and customers. This position will work closely with subject matter experts across the company's business units to determine how to best present highly technical content to external stakeholders. This could include everything from lunch and learn presentations to equipment maintenance information. The role is best suited for someone with extremely strong time and project management skills, as well as someone who enjoys creating visual presentations of information.

Essential Functions / Key Accountabilities :

  • Develop engaging educational training programs by working with subject matter experts and leadership, as well as customers and distributors to understand training and education needs
  • Play a key role in the organization of information, keeping others on task and on deadline in providing key content
  • Develop storyboards based on needs assessments and gain alignment with stakeholders on relevance and accuracy of content
  • Lead the design efforts around external educational content, including creating engaging presentations and working with key marketing team members on videos and interactive content
  • Utilize instructional design principles to create effective and interactive learning experiences that can be used to train both in office and on site
  • Evaluate and revise training materials based on feedback and performance metrics, as well as establishing a content maintenance plan to ensure materials stay relevant and are up to date
  • Develop and manage learning development projects in terms of time, budget and resources
  • May play a role in the coordination of trainings and events based on needs of the marketing team, as well as being responsible for any e-learning implementation for sales- and marketing-related external trainings

Education / Qualifications / Experience :

  • Background in marketing, communication, business, instructional design, or similar education preferred.
  • Experience in generating training materials, specifically of a technical nature
  • Competencies / Knowledge / Attributes :

  • Extremely organized with strong project management skills.
  • Exceptional communication and collaboration skills.
  • Enjoys working with a diverse group of people
  • Ability to manage time effectively and stay focused in an environment with changing priorities.
  • Enjoys collaborative work, while still self-motivated and can take initiative to complete tasks with little direction
  • This position is based out of our corporate office in Hollidaysburg, PA, USA, but remote work will be considered for candidates with significant experience in the equipment manufacturing sector with a proven track record of working remotely. Travel to trainings and events may be necessary. Candidates should be willing and able to travel as needed.

    This position description outlines the major duties performed but is not intended to be all-inclusive. Additional duties may be assigned / performed as needed and determined by management. This position description is subject to change at any time

    Physical Requirements :

    This position is typically located in an office setting and requires sitting and standing for long periods of time. The position requires ambulatory skills sufficient to travel domestically. Requires good hand-eye coordination, arm, hand, and finger dexterity, including ability to grasp, visual acuity to use a keyboard, and operate standard office equipment. Requires the ability to express or exchange ideas by means of both oral and written communication.

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