Director of Event Technology Solutions

DIRECTOR, EVENT TECHNOLOGY

WHO WE ARE

MCW Events, a team of event logistic specialists have the pleasure of waking up every day and doing exactly what we love to do – solving problems, managing logistics and executing highly successful events. We specialize in virtual & hybrid experiences, experiential technology, public events, conferences, corporate meetings, special events, incentive trips and broadcast design. We focus on delivering innovative events and conferences that start with a thorough understanding of audience, budget goals and objectives. Our company approach is about infusing creativity into every event, maximizing communication and networking opportunities, increasing an event’s effectiveness and messaging, and leveraging technology and online marketing tools.

GENERAL OVERVIEW OF POSITION

The Director of Event Technology will lead the strategy, development, and implementation of event registration platforms and related technologies to support the MCW Events portfolio of large-scale events, conferences, and trade shows. This role is essential for positioning MCW Events’ technology solutions as a key driver of ROI for clients while ensuring seamless and innovative attendee experiences.

This position requires a unique blend of technical expertise, strategic vision, and sales acumen. The Director will act as the face of our technology capabilities, collaborating closely with the Business Development & Sales team to create compelling sales tools, differentiate MCW Events’ value proposition, and upsell technology services to clients. With a mindset of "building systems for easy growth", this role ensures that technology infrastructure is scalable, efficient, and aligned with both internal and client needs.

Additionally, the Director of Event Technology will lead and oversee the Event Technology department with the MCW Events Organizational Structure.

LEADERSHIP PRINCIPLES

● Commitment and Passion

● Creativity and Innovation

● Driver of Results and Goals

● Customer Service Focused

● Independent Contributor

● Good Communicator

● Positive "Can Do" Attitude

● Accountability

● Strong Team Collaborator

● Self Motivator

● Detail Oriented

COMPENSATION

Salary Range: $175,000 - $200,000

Benefits: Medical, Dental, Vision, 401K, Unlimited PTO, TSA Clear and Global Entry

JOB DESCRIPTION

Expectations that this role would be able to accomplish and execute on the following

tasks:

Registration Technology Strategy

• Lead the development and execution of event registration systems for multiple large-scale events.
• Evaluate, implement, and manage event registration technology solutions that enhance attendee experiences and streamline operations.
• Conduct vendor research and due diligence to ensure MCW Events partners with the best event technology providers.
• Oversee the design, configuration, and integration of registration websites, forms, and workflows.
• Ensure seamless integration of registration systems with event apps, CRMs (e.g., Salesforce), and attendee management platforms.
• Align budgets and resources to deliver cost-effective and impactful technology solutions.

Client Relationship Management and Sales Strategy

• Act as a trusted advisor for clients, demonstrating the ROI of MCW Events’ technology solutions.
• Work closely with the Business Development & Sales team to create the MCW Events Technology Capabilities Deck and other sales tools.
• Develop and deliver talk tracks that differentiate MCW’s technology offerings and drive client adoption.
• Collaborate on pricing strategies to position MCW’s solutions competitively in the market.
• Negotiate blind commissions with technology vendors to optimize profitability for MCW Events.

Attendee Data Management

• Oversee the collection, organization, and reporting of attendee data across events.
• Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and maintain high data integrity standards.
• Develop customized reporting dashboards to track attendance, engagement, and other KPIs for internal and client use.

Team Leadership & Collaboration

• Lead, mentor, and manage a team of event technology managers and coordinators.
• Collaborate with internal teams, including planners, sales, sourcing, and housing, to align registration processes with event goals.
• Develop SOPs and training materials for internal teams to ensure consistent execution and knowledge-sharing.
• Stay informed about industry trends and emerging technologies to foster innovation and improve internal processes.

Onsite Event Support

• Oversee onsite registration logistics, including attendee check-in processes, badge printing, and real-time troubleshooting.
• Ensure smooth access for attendees across both physical and virtual event environments.

Vendor and Technology Management

• Evaluate, select, and manage relationships with event technology vendors.
• Negotiate contracts and agreements to secure favorable pricing and services.
• Stay up-to-date on emerging event registration technologies and recommend improvements to existing systems.
• Represent MCW Events at industry events and conferences to network and build relationships with potential technology partners.

Quality Control and Troubleshooting

• Ensure all aspects of the registration process meet client expectations and deliver a seamless attendee experience.
• Troubleshoot technical or operational issues with registration systems, both pre-event and onsite.
• Conduct post-event reviews to analyze data and refine processes for future events.

Foundational Tools & Internal Infrastructure

• Monitor and maintain foundational tools for MCW Events’ internal infrastructure, ensuring the team leverages cutting-edge technology to maximize efficiency.

Technical Understanding

• Possess a thorough understanding of MCW Events technical capabilities.
• Maintain awareness of new and emerging technologies and the potential application on client engagements.
• Maintain technical excellence in providing recommendation, selection and managing technical vendors.
• Understand overall presentation and production needs to meet the event technical goals & objectives.

ADDITIONAL KNOWLEDGE, SKILLS & ABILITIES

• Bachelor’s degree in event management, IT, business, or a related field (or equivalent experience).
• 7 years of experience in event registration and technology, including 3 years in a leadership role.
• Expertise in registration platforms like Cvent, RainFocus, Bizzabo, or equivalent enterprise-level systems.
• Strong knowledge of data management, reporting, and integration with CRM tools (e.g., Salesforce, Marketo, Auth0).
• Proven leadership skills, with the ability to manage and develop a high-performing team.
• Strong project management abilities, with experience managing multiple large-scale events simultaneously.
• Excellent client-facing and communication skills.
• Analytical mindset, with the ability to troubleshoot and problem-solve effectively.

PREFERRED QUALIFICATIONS

• Certification in event management or related technologies.
• Experience with API integrations and custom registration system configurations.
• Familiarity with event engagement tools, apps, and digital badges.
• Knowledge of global registration and ticketing systems for international events.

WHAT SUCCESS LOOKS LIKE

• Strong desire to Make It Beautiful.
• Willingness to go the extra mile and continually seek operational excellence at MCW Events. Seamless execution of registration processes for large-scale events, resulting in positive client feedback and attendee satisfaction.
• Scalable, efficient technology systems that support MCW Events’ growth goals.
• Clients clearly understand and value the ROI of MCW’s technology solutions.
• The Event Technology team operates efficiently and collaboratively, with clear accountability and high morale.
• MCW Events is recognized as an industry leader in event technology innovation and execution.

MCW Events is committed to a diverse and inclusive workplace. MCW Events is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or legally protected status.

Job Type: Full-time

Pay: $175,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Evenings as needed
• Monday to Friday
• Weekends as needed

Application Question(s):

• Which event registration platforms do you have experience with?
• How many years of leadership experience do you have?
• What experience do you have with event data collection and reporting?

Education:

• Bachelor's (Required)

Experience:

• Events management: 6 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Salary : $175,000 - $200,000