What are the responsibilities and job description for the Director of Digital Marketing position at MDI?
Overview
Director of Digital Marketing
The Director is a strategic leader overseeing all digital marketing initiatives, focusing on performance-driven campaigns,
optimizing digital media channels, and driving measurable business growth.
This role will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns,
leveraging data and analytics to ensure maximum ROI.
Responsibilities
Accountabilities:
- Serves as digital thought leader; defines and executes Digital Marketing Strategy programs as the “trusted advisor” on omnichannel marketing strategy related topics
- Provides tailored advice and best practices to help customers and vendors implement digital marketing
- programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications
- Overseeing the execution of campaigns across various digital channels, including social media, email, search engines, and display advertising
- Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
- Evaluate the effectiveness of all digital marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.
- Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
- Lead the team that maintains the organization’s presence across various digital platforms
- Lead performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing.
- Oversee the development and implementation of a comprehensive SEO strategy. Including content strategy and technology roadmap.
- Develop and execute comprehensive paid media strategies driving growth performance and improved efficiency.
- Provides guidance to the Data Analytics, Data Integrations, and Data Privacy teams to support the consistent use of customer and vendor data across enterprise platforms
Qualifications
Desirable Qualifications:
- B.A in Marketing or related field; MBA preferred
- 10 years leading digital marketing channels
- Proven results with planning, execution and optimization of SEO, social and digital marketing programs, and initiatives
- Deep knowledge of digital marketing practices, with proven experience leading digital transformation for retail brands
- Strong understanding of digital marketing best practices, and awareness of evolving trends
- Strong communication and presentation skills
- Ability to lead groups and be decisive
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