What are the responsibilities and job description for the Social Media Manager position at Meadowlark Motel?
Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our website. The ideal candidate will possess a strong understanding of social media platforms, excellent communication skills, and a passion for staying ahead of digital trends.
Duties
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
- Create, curate, and manage published content (images, video, written) that aligns with our brand voice and marketing objectives.
- Monitor social media channels for trends, insights, and customer feedback; respond promptly to inquiries or comments.
- Utilize tools such as SocialPilot for scheduling posts and analyzing performance metrics to optimize campaigns.
- Collaborate with the marketing team to integrate social media efforts with overall marketing initiatives.
- Conduct research on industry trends and competitor activities to identify opportunities for growth.
- Manage advertising campaigns on platforms like Facebook, Instagram, and Google to maximize reach and engagement.
- Stay updated on the latest developments in social media tools, trends, applications, and best practices.
Qualifications
- Proven experience in social media management or a related field.
- Proficiency in Adobe Creative Suite or Equivalent (including Adobe Photoshop and Illustrator) for creating engaging visual content.
- Strong knowledge of social media marketing principles and strategies.
- Familiarity with web analytics tools to track performance metrics (Google Analytics preferred).
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently as well as collaboratively within a team environment.
- Strong research skills to stay informed about industry trends and audience preferences.
- Experience with advertising on various social media platforms is a plus.
If you are passionate about leveraging social media to connect with audiences and drive brand success, we encourage you to apply for this exciting opportunity.
Job Type: Part-time
Pay: $17.00 - $20.00 per hour
Expected hours: 5 – 15 per week
Benefits:
- Flexible schedule
Schedule:
- 4 hour shift
- Choose your own hours
- Weekends as needed
Ability to Relocate:
- Maggie Valley, NC 28751: Relocate before starting work (Required)
Work Location: Hybrid remote in Maggie Valley, NC 28751
Salary : $17 - $20
