What are the responsibilities and job description for the Marketing Manager position at MealPal, Inc.?
Are you a growth marketer with experience in a variety of channels? Are you a creative problem solver who is ready to drive results?
MealPal is looking for a Marketing Manager to lead new member acquisition. This is a hands-on role combining execution and strategic thinking. You will be managing multiple channels and campaigns across MealPal markets with a focus on customer acquisition. You will have a strong marketing background combining analytical abilities, creative skills, excellent communication and attention to detail.
Responsibilities :
- Execute our marketing and communication activities across digital and off-line channels. You will be generating new leads, acquiring new members and winning back lapsed members
- Digital channels include (but not limited to) : SEM, paid and organic social, retargeting, affiliate, SEO, referral marketing, influencer and email \u002F SMS marketing. Off-line channels may include print, flyering and event activations
- Continuously test new channels and creative marketing messaging - helping inform ongoing marketing strategy. Contribute to landing page optimizations and user flow changes.
- Track, analyze and report impact of each campaign and optimize for performance with a test-and-learn approach
- Work with data and dig into numbers; have a deep understanding of marketing\u002F growth KPIs, metrics, and reporting with ability to translate into concrete insights
- Partner with design and product teams to create assets needed for marketing campaigns
Requirements :
Compensation :
MealPal is an extraordinarily collaborative team building an amazing service for our customers and restaurant partners. We work best when working together. This role will be working full-time Monday to Friday on-site at our office in Midtown Manhattan.
Food is an exciting industry to work in. If you have achieved real success in a b2c environment and are ready for your next challenge - this could be exactly the role you are ready to take a bite out of!
Please click the 'Apply' button below to continue. We will be asking for your name, email, and resume (cover letter optional). Thanks!
Salary : $100,000 - $150,000
