What are the responsibilities and job description for the Digital Outreach Specialist position at Meals That Connect?
Job Title: Digital Outreach Specialist
Salary range: $20-24/hourly; part-time & non-exempt
About Meals That Connect
Meals That Connect is a nonprofit 501c3 with a mission to enhance health, restore dignity, support independence, and reduce isolation for every San Luis Obispo County resident in need who is at least 60 years of age by providing meaningful connections and free, hot, noon-time meals delivered to community dining sites or at home. For more information go to www.mealsthatconnect.org
About the Position
As a part-time Digital Outreach Specialist, you'll be responsible for crafting engaging social media content, managing social media accounts, creating website content, updating the website (Word Press), and implementing strategies to build brand awareness and engage the community, all while working flexible hours.
Content Creation Key Responsibilities (all digital media)
· Develop and implement content strategies:
Research and identify relevant topics, trends, and target audience preferences to create compelling content.
· Create diverse content formats:
Produce engaging content including text-based posts, images, videos, stories, and other formats suitable for different platforms.
· Ensure brand consistency:
Maintain a consistent brand voice, tone, and visual style across all social media channels.
· Collaborate with other team members:
Work with other stakeholders to ensure content aligns with overall marketing goals.
· Edit and proofread content:
Ensure all content is error-free and optimized for readability and engagement.
Social Media Management:
· Manage social media accounts:
Oversee and maintain social media profiles on various platforms, including Facebook, Instagram, LinkedIn, etc.
· Schedule and post content:
Plan and schedule content across different platforms using social media management tools.
· Engage with followers and communities:
Respond to comments, messages, and inquiries in a timely and professional manner.
· Monitor social media trends and performance:
Track key metrics, analyze data, and identify areas for improvement.
· Run social media campaigns:
Plan and execute social media campaigns to promote products, services, or events.
· Analyze social media performance:
Use analytics tools to track key metrics, identify trends, and optimize content and strategies.
· Stay up-to-date with social media best practices:
Keep abreast of the latest trends, algorithms, and best practices in social media marketing.
Skills and Qualifications
- Significant management and leadership experience
- Extensive knowledge of a variety of current social media platforms
- Excellent problem-solving techniques
- Strong Preferred Qualifications
- Significant experience leading a brand’s social media initiatives
- Keen understanding of how to craft effective social media strategies
- Strong familiarity with computers, email clients, and project management software
- Experience with social media tools & WordPress (Beaver Builder a plus)
- Capable with database query languages such as SQL
- Large social media following
Meals That Connect is an at-will and an Equal Opportunity Employer and does not
discriminate against applicants due to race, ethnicity, gender, religion, national origin,
veteran status, or on the basis of disability.
Job Type: Part-time
Pay: $20.00 - $24.00 per hour
Expected hours: 15 – 20 per week
Work Location: In person
Salary : $20 - $24