What are the responsibilities and job description for the Director, Product Marketing position at Measured?
Job Description
Who We Are
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.Summary
Measured is seeking a Director of Product Marketing to lead our efforts in positioning, messaging, and go-to-market activities This role will focus on defining and executing product marketing initiatives that drive awareness, education, engagement, and adoption of Measured's solutions. You will work closely with cross-functional teams, including sales, product, engineering, and customer success, to ensure our offerings resonate with the market and address the needs of enterprise marketers.
Your responsibilities will span market research, competitive analysis, product positioning, content creation, and sales enablement. This is an exciting opportunity to shape the narrative around Measured's industry-leading solutions and contribute to our growth in a fast-paced, privacy-focused advertising landscape.Responsibilities
Become a Measured Platform Expert :
Gain deep expertise in our products and services to effectively communicate their value.Market Research :
Conduct research to understand customer needs, industry trends, and competitive dynamics.Positioning and Messaging :
Develop compelling positioning and messaging that highlights Measured's unique value proposition and differentiation.Go-to-Market Strategy :
Plan and execute product launches, including coordinating across teams to deliver successful campaigns, building customer community, and driving product adoption.Content Development :
Create high-quality marketing materials such as case studies, white papers, presentations, webinars, blog posts, and email campaigns.Sales Enablement :
Partner with sales to develop tools and resources, including one-sheets, sales slides, and training materials, to drive deal success.Competitive Analysis :
Monitor and analyze competitor activities to refine positioning and maintain a competitive edge.Cross-Functional Collaboration :
Work with product, engineering, and customer success teams to ensure alignment and effective communication of product benefits.QualificationsExperience :
5 years in product marketing or a related role, with demonstrated success in SaaS and / or advertising technology.Strategic Thinking :
Ability to develop and execute strategic marketing plans that align with business objectives.Market Expertise :
Familiarity with cross-channel measurement or analytics and the challenges of connecting marketing spend to business outcomes.Content Creation :
Strong writing and storytelling skills, with the ability to create deep, engaging content for various audiences.Technical Proficiency :
Skilled in tools such as Google Slides, Google Docs, Excel, and Tableau.Initiative and Adaptability :
Thrives in fast-paced environments, with a proactive approach to driving awareness and value for Measured's products.
No recruiters, applicants only.
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