What are the responsibilities and job description for the Webmaster & Marketing Lead position at Measurement Control Systems?

Company Description

Established in 1964, Measurement Control Systems (MCS) is a California-based business specializing in gas meters, gas regulators, water meters, and flow measurement instruments for residential, industrial, and commercial clients worldwide. MCS is the leading source for flow measurement and control instrumentation.

Role Description

This is a full-time on-site role for a Webmaster & Marketing Lead at Measurement Control Systems in Irvine, CA. The role involves managing web design, e-commerce platforms, programming, project management, and web analytics on a daily basis. This role requires a blend of technical expertise, creative thinking, and strategic planning to manage our website, ensure its functionality and aesthetics, and boost our brand's online visibility.

Key Responsibilities :

Website Management :

Design, develop, and maintain the company website to ensure it is visually appealing, user-friendly, and up-to-date.
Monitor website performance, troubleshoot issues, and implement improvements for speed and efficiency.
Optimize the website for SEO, ensuring high search engine rankings.
Manage web content, including blogs, landing pages, and multimedia.
Ensure website security and compliance with privacy regulations.

Digital Marketing :

Develop and execute comprehensive digital marketing campaigns to drive traffic, engagement, and conversion.

Manage social media platforms, create engaging content, and monitor social media analytics.

Implement and analyze PPC (Pay-Per-Click) campaigns, including Google Ads and social media advertising.

Utilize email marketing strategies to nurture leads and maintain customer relationships.

Monitor digital marketing trends, evaluate new technologies, and keep the company at the forefront of developments in digital marketing.

Analytics and Reporting :

Track and report on website and campaign performance using tools like Google Analytics.

Analyze data to derive insights and make data-driven decisions to optimize marketing efforts.

Present findings and recommendations to senior management.

Collaboration :

Work closely with the marketing team to align website and digital marketing strategies with overall marketing goals.

Collaborate with the sales team to ensure seamless integration of marketing campaigns with sales activities.

Coordinate with external vendors and agencies as needed.

Qualifications :

Bachelor’s degree in Marketing, Web Development, Computer Science, or related field.

Proven experience as a Webmaster, Digital Marketing Lead, or similar role.

Proficiency in HTML, CSS, JavaScript, and other web development languages.

Strong understanding of SEO, web analytics, and digital marketing best practices.

Experience with content management systems (CMS), such as WordPress.

Excellent project management and communication skills.

Creative thinker with the ability to identify opportunities and solve problems.

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Webmaster & Marketing Lead

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