What are the responsibilities and job description for the Marketing Manager position at Meat Institute?
POSITION OBJECTIVE : The Marketing Manager will be responsible for driving attendance and engagement across a portfolio of events and content to support the Meat Institute’s member engagement and revenue goals.ESSENTIAL RESPONSIBILITIES : Create and execute marketing campaigns that drive attendance to Meat Institute events including webinars and other sponsored content.Manage graphic design development and identify target audiences for event marketing campaigns.Distribute event marketing e-mail campaigns via Higher Logic to promote upcoming events, drive registrations, and member engagement.Build and provide content and graphics to support resources including online registration, mobile apps, and other materials before and during events.Execute paid media campaigns on Meat Institute social media channels and other digital advertising and social sharing tools like Feathr and Snobal.Collaborate with communications team to integrate messaging, relevance and timeliness with association communication strategy and activities.Secondary Responsibilities : Create marketing materials that support member recruitment.POSITION REQUIREMENTS : Bachelor’s degree and at least 3 years of experience in marketing.Demonstrated writing and editing skills.Demonstrated skills in event promotions.Association experience preferred.Travel, 20% of time.CORE COMPETENCIES : MarketingTechnology (Higher Logic)CommunicationsSocial media marketingProject managementCustomer / Audience FocusCopywritingEvent PromotionsCreativityEmail and content marketingPlease note : This job description was designed as a summary of the typical function of the job and is not a comprehensive list of all possible job responsibilities. The tasks and duties might differ from those outlined above and other duties, as assigned, may be part of the job.#J-18808-Ljbffr