What are the responsibilities and job description for the Executive Director position at Mecosta County Convention & Visitors Bureau?
Overview
We are seeking a dynamic and experienced Executive Director to lead our organization towards achieving its mission and strategic objectives. The ideal candidate will possess a strong background in strategic planning, operations management, and senior leadership.
This role requires a visionary leader who can effectively manage resources, negotiate partnerships, and drive business development initiatives while fostering a culture of excellence and accountability.
A background in tourism, hospitality and/or marketing is preferred.
Key Responsibilities:
Leadership and Management:
- Oversee the daily operations of the CVB, including managing staff and resources.
- Develop and implement strategic marketing plans to promote tourism.
- Coordinate with local government officials and industry partners to enhance tourism efforts.
- Oversee office staff daily schedule and tasks
Marketing and Promotion:
- Create and manage marketing campaigns to attract tourists, conventions, and events.
- Develop promotional materials and manage public relations efforts.
- Represent the CVB at trade shows, conferences, and other industry events.
Financial Oversight:
- Develop and manage the annual budget.
- Ensure financial stability and accountability within the organization.
- Seek and manage grants and other funding opportunities.
Community and Stakeholder Engagement:
- Work closely with local businesses, hotels, and attractions to promote the area.
- Serve as a liaison between the CVB and the community.
- Engage with local, state, and national tourism organizations.
Event Planning and Coordination:
- Plan and coordinate events, conventions, and meetings sometimes with multiple organizations
- Ensure successful execution of events to enhance the area's reputation as a destination.
Qualifications:
Education: A bachelor's degree in marketing, tourism, hospitality, or a related field.
Experience: Several years of experience in tourism, hospitality, or a related industry, with a proven track record of leadership, management and growth.
- Strong communication and interpersonal skills.
- Ability to develop and implement strategic plans.
- Financial management and budgeting skills.
- Proficiency in marketing and public relations.
- Ability to work collaboratively with diverse groups and stakeholders.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Holidays
- Monday to Friday
- On call
- Weekends as needed
Education:
- Bachelor's (Required)
Experience:
- Management: 1 year (Preferred)
Ability to Commute:
- Big Rapids, MI 49307 (Required)
Ability to Relocate:
- Big Rapids, MI 49307: Relocate before starting work (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
Salary : $55,000 - $60,000