What are the responsibilities and job description for the Head of Brand Marketing - NYC position at Medal?
Medal enables millions of gamers to capture and share their best gaming moments and create memories together. Medal's 1.5M daily active users create 5M videos per day on our desktop and mobile applications. Your work will have a real impact on millions of people around the world! Medal increased revenue by 4x in 2024.
Medal is searching for a
Head of Brand Marketing . This is an opportunity to build the marketing team for a high growth start-up on path to IPO.
We need someone with a
strong perspective
on Medal's product, a
clear vision
for Medal's voice, and the creative instincts to shape how we tell our story to gamers worldwide. We're looking for someone
obsessed
with how brands create culture, how marketing campaigns break through, and how communities rally around a vision. Ideally but not required, we want someone who has built a marketing and brand function from 0 to 1 before.
What You Will Do
Own the brand voice : Define what Medal stands for, and make sure everything we do reflects that.Build, execute, and track results of creative marketing campaigns
that resonate with gamers and drive growth.Work hands-on with creative assets : videos, visuals, including content on socials.Develop and manage a team : bring structure, track performance, and measure success when needed.Engage with the gaming world : You should be engaging with players, especially Medal's core communities (Roblox, Minecraft, Fortnite, GTA, CS).What We're Looking For
Tasteful
- You know how to appeal to our users, who are young and deep in gaming culture.Visionary
- You have a strong perspective on what Medal's voice should be, and you can clearly articulate that vision alongside the brand that powers it.Scrappy
- This team is small today. We need to collect wins and prove its value before we scale it.Gamer
- You actively play games and deeply understand the ecosystem of at least one of Medal's core games (Roblox, Minecraft, Fortnite, GTA, CS).You understand brand building
- not just tactics, but the deeper "why" behind a brand's existence. You get how to turn a brand into a culture.NYC in-person
- You are excited about working in-person in NYC 5 days a week.Data-driven
- You can measure campaign success and provide actionable insights.Why Join Us
Work on cutting-edge tech and help shape the future of gaming.Passionate team that values ownership and innovation.Competitive salary, equity options, health insurance, 401k.
150,000 - $250,000 a year
The compensation may vary further depending on individualized factors for candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Salary : $150,000 - $250,000
