What are the responsibilities and job description for the Project Coordinator, Social Media & Omnichannel Strategy position at Medasource?
Job Title: Project Coordinator, Social Media & Omnichannel Strategy
Remote
Within the Global Medical Affairs office, the Omnichannel Capabilities and Digital Solutions team is charged with developing best in class omnichannel capabilities that proactively anticipate and meet our customers’ needs, such as social media, web, email, and 3rd party source-of-authority communication. We are seeking a strategic, tech-savvy individual to support Medical Affairs in advancing its omnichannel education and social media engagement capabilities. This individual will work across therapeutic areas including the neuroscience team. The role requires deep knowledge of social platforms, emerging digital tools, data analysis, and the ability to operate in a highly regulated environment. The ideal candidate brings a strong understanding of scientific communication and is passionate about enhancing how medical information is shared through modern channels, in alignment with customer preferences and regulatory requirements.
Key Responsibilities:
Social Media & Omnichannel Strategy (Medical Affairs Focus)
- Serve as a subject matter expert (SME) on social media platforms (e.g., LinkedIn, X/Twitter, YouTube, Instagram, BlueSky, etc.), staying up to date on platform trends and capabilities.
- Provide social channel guidance to therapeutic area teams and partner in navigating internal review and approval processes.
- Collaborate with internal teams—including social media strategists, website, search, media, and medical review partners—to ensure integrated, compliant content delivery.
- Provide guidance and support to medical content creators as they navigate internal approval and publishing processes.
- Manage all details related to social media for therapeutic teams
- Assist with scientifically sound and compliant creative development as needed.
Insights, Measurement & Optimization
- Maintain and update dashboards to track social and omnichannel activity across teams.
- Regularly analyze data from social listening, campaign performance, and engagement metrics to inform content optimization.
- Use social platform data and trends to provide recommendations that align with medical objectives and scientific communication goals.
- Contribute to the development of internal scorecards and KPIs that track performance and inform ongoing social efforts.
- Conduct market research and competitor benchmarking to identify digital trends, customer preferences, and innovation opportunities in the pharmaceutical space.
Compliance & Policy Integration
- Ensure all digital activities align with internal standards, FDA guidelines, privacy policies, and global compliance requirements.
- Provide input into the interpretation and application of relevant policies, procedures, and regulatory frameworks.
- Monitor evolving legal and regulatory landscapes and assess their impact on digital medical communication.
Minimum Qualifications:
- Bachelor’s Degree required
- 2 years of experience in digital, social, omnichannel strategy, OR experience in clinical, regulatory, or scientific roles within healthcare or life sciences
Preferred Qualifications:
- Strong communication, collaboration, project management, and problem-solving skills
- Experience in social media platform management and business tools (Meta Business Suite, YouTube Studio, LinkedIn Campaign Manager, etc.)
- Strong understanding of omnichannel communication models in a regulated environment
- Knowledge of Medical Legal Regulatory (MLR) processes in pharmaceutical settings
- Proven experience in piloting and scaling new digital tools and technologies
- Familiarity with data visualization, analytics tools, and dashboarding for reporting and insights
- Prior launch or global capability development experience a plus
- Science or social media background preferred.
- PharmD, MBA, or equivalent advanced degree preferred
