Associate Director, Community Fundraising

About MSF USA | Doctors Without Borders

Doctors Without Borders / Mdecins Sans Frontires (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF's social mission.

ROLE OVERVIEW

As the Associate Director of Community Fundraising at Doctors Without Borders USA, you will leverage high-profile connections and innovative events to achieve ambitious fundraising and awareness goals. This dynamic role combines celebrity and influencer marketing with peer-to-peer and livestream fundraising to unlock massive untapped potential. You will create and lead long-term strategies to engage high-profile donors for marketing and fundraising events and serve as an expert in this field. Additionally, you will oversee our peer-to-peer fundraising and streaming team, actively planning and supporting events such as concerts, comedy shows, video-gaming marathons, and digital fundraising campaigns. Your leadership will be crucial in activating fundraising events swiftly during emergencies.

You will collaborate across the organization to engage artists, content creators, and other high-profile people in mutually beneficial ways while managing risks and upholding our brand values. Amplifying the voices of creators with personal ties to the places we work - from Gaza and Sudan to Haiti and Mexico - is vital to reaching diverse communities. You will engage artists and supporters from diverse backgrounds, fostering inclusive fundraising communities and inspiring passion and loyalty through meaningful storytelling.

DEPARTMENT ACCOUNTABILITIES

Prospecting

Pursue strategic opportunities in coherence with MSF USA's strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management

Build and maintain relationships with at least 5 high-profile influencers or fundraising communities annually, with a goal of securing commitments to help drive funds, awareness, or revenue for MSF. At the simplest level, update donors on activities. At a more complex level, build long-term relationships that drive brand awareness and increase ROI from digital ad campaigns by 25-50%. Take responsibility for designing, developing, and supporting celebrity & influencer engagement strategies for fundraising.

Fundraising

Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.

Brand Positioning

Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities

Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

ROLE SPECIFIC OUTCOMES

Fundraising Events - Development & Design

Leads the development and execution of a multi-year strategy for peer-to-peer fundraising, targeting a 15% increase in event revenue and donor engagement each year. Oversees ideation, planning, performance, and business case development for events. Cultivates relationships with high-level partners and stakeholders and makes strategic decisions based on data and market trends. Responsible for setting and achieving KPIs.

Marketing Strategy - Celebrity and Influencer

Lead and develop critical components of the celebrity and influencer marketing strategy, serving as a subject matter expert for current and Doctors Without Borders USA-relevant celebrities and influencers. Facilitates cross-departmental alignment and integration with donor communications and digital strategies.

Digital Marketing Strategy - Peer-to-Peer and Livestream Fundraising

Lead the development of digital marketing strategies and a prioritized roadmap for peer-to-peer and livestream fundraising. Oversee development and execution of events and campaigns with a target of increasing digital engagement by 20% and driving revenue growth.

Leadership & Direction

Identify, communicate, and lead the function's strategy and action plan within a business area or department while explaining how it ties into Doctors Without Borders' mission, vision, and values. Lead the community fundraising team to achieve specific targets, ensuring alignment with MSF's mission and driving at least a 15% year-over-year increase in event revenue and donor engagement.

Marketing Innovation Leads a comprehensive marketing innovation and testing strategy, and roadmap across a large function or area. Fosters a culture of continuous innovation, curiosity, and learning that drives significant growth.

COMPLEXITY AND PROBLEM-SOLVING SKILLS

• A recognized subject matter expert in celebrity and influencer marketing as well as event fundraising with a flexible mindset.
• Understands current influencer, celebrity, and related entertainment industries, and acts on narrow windows of opportunity.
• Demonstrates a mentorship-style leadership
• Flexes to changing circumstances, has mindset to thrive in any scenario. Quickly and accurately assesses situations and environments - acts with speed and good judgment.
• Identifies, analyzes, and acts on marketing opportunities.
• Establishes expertise, authority, and trust quickly and effectively.
• Builds buy-in and drives positive change across functions.
• Orient MSF-USA around the needs and experiences of content creators, high-profile artists, celebrities and content creators, and diverse fundraising and supporter communities.

Behavioral Competencies

THOUGHT : How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

People Focus

Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective

Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation

Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

Strategic Mindset

Sees ahead to future possibilities and translates them into breakthrough strategies.

RESULTS : MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results

Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals / initiatives in a timely way.

Ensures Accountability

Holds self and others accountable to meet commitments.

PEOPLE : MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates

Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates Effectively

Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

Values Differences

Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

Builds Effective Teams

Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Manages Conflict

Handles conflict situations effectively, with a minimum of noise.

Builds Networks

Effectively builds formal and informal relationship networks inside and outside the organization.

Drives Vision and Purpose

Paints a compelling picture of the vision and strategy that motivates others to action.

SELF : MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.

Instills Trust

Builds and maintains trust by delivering consistent results, being transparent in communication, and honoring commitments to internal teams and external donors. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity

Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Being Resilient

Rebounds from setbacks and adversity when facing difficult situations.

Technical Competencies

Plans and Aligns

Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen

Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy

Anticipating and adopting innovations in organizational digital and technology applications.

Social Media & Community Fundraising Platforms

Proficiency in digital fundraising platforms (e.g., Salesforce, Tiltify, DonorDrive), social media and influencer platforms (such as SproutSocial, HootSuite), and data tools to evaluate influencers and track performance and engagement.

Data Collection and Analysis

The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making.

Project Management Skills

The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

Presentation and Written Communication Skills

Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational Insight

Applying knowledge of MSF-USA and the industry to advance the organization's goals.

SUPERVISORY RESPONSIBILITY

DESIRED QUALIFICATIONS & EXPERIENCE

The Associate Director of Community Fundraising and Influencer Marketing, is a self-motivated, creative, curious, and collaborative leader and team player with :

Preferred but not required :

TRAVEL REQUIREMENTS

Requires 15%-30% travel, primarily within the US, to support fundraising events and meet with key influencers and donors.

COMPENSATION

124,346 to $186,518; all new employees will be compensated from the minimum to midpoint based on experience

Equal Opportunity and Accommodations Statement :

MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws.

We also provide reasonable accommodations for individuals with disabilities or religious beliefs and practices. If you require accommodations during the application process, please contact us at recruitment@newyork.msf.org.

We strongly encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

Salary : $124,346 - $186,518