What are the responsibilities and job description for the Head of Corporate Branding position at Medela?
About the Opportunity
We are looking for a highly motivated Head of Corporate Branding to join our team at Medela. As a key member of our corporate communications team, you will be responsible for developing and executing global branding strategies that align with our business objectives.
The ideal candidate will have extensive experience in corporate communications, public relations, or marketing communications, preferably in a CPG and/or healthcare environment. You will possess excellent verbal and written communication skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
In this role, you will be responsible for:
- Developing and implementing global branding plans that cover internal and external communications, media relations, social media strategies, and event communications.
- Partnering with marketing and corporate teams to contribute to product, category, and program launch planning.
- Providing senior leaders with communications counsel support strategic issues and overseeing crisis communication.
- Managing and optimizing leadership presence on LinkedIn, including content creation, analytics, and audience engagement strategies.
Responsibilities
You will be responsible for building and maintaining Medela's corporate brand, driving brand awareness and loyalty across the Americas region. This includes:
- Becoming the leading breast milk brand through strengthened brand narrative and messaging.
- Creating and managing proactive and reactive communication strategies to build and protect Medela's reputation.
- Partnering with marketing and corporate teams to contribute to product, category, and program launch planning.
- Providing senior leaders with communications counsel support strategic issues and overseeing crisis communication.
