What are the responsibilities and job description for the Google Ads Specialist – Remote position at Media Genesis?
Google Ads Specialist – Remote
Full-Time Position
Company Overview:
We are a full-scale digital agency seeking a talented individual to join our dynamic team as a Google Ads Specialist. The selected candidate will assist in managing client projects and accounts, working closely with project managers and account managers on an array of projects ranging from search engine advertising to website development and content management systems. This is a remote position. Applicant must be available during EST working hours.
Responsibilities:
- Implement Pay Per Click Media Strategies: For clients across Google AdWords, Bing, and other search platforms.
- Handle Daily Account Responsibilities: Including creation of large keyword lists, campaign structuring, targeting, display network, etc.
- Provide Recommendations: Offer strategic insights for keyword opportunities, campaign structuring, and other facets of paid search.
- Communication: Keep team and management updated on project development, timelines, and results.
- Collaborate with Team: Work closely with other team members to meet client goals.
General Tasks: Understanding of pulling budgets, billings, media sheets, campaign setup (display, paid search, native campaigns), and strategies on demographic and geographic setup.
Qualifications:
- Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) REQUIRED.
- Education: BS/BA degree or equivalent experience.
Qualifications
Proficiency in MS Excel, PowerPoint, Word.
Experience with PPC ad platforms (AdWords, Bing).
Facebook and LinkedIn marketing knowledge is a plus.
AdWords certification a plus.
Proficiency in managing PPC accounts in various business verticals.
Knowledge of reporting terms such as CTR, CPC, CPA.