What are the responsibilities and job description for the Account Executive position at Media News Group?
Summary:
The Boston Herald is looking for a Sales Representative to join our sales team. Sales Representatives maintain existing business accounts, grow revenue and successfully land new business opportunities. This person in this position will establish and maintain long-term relationships with key decision-makers within the business community and proactively anticipate their needs. Sales Representatives are able to communicate our value proposition to clients and prospects and are comfortable communicating in a presentation setting.
What you will do:
- Work independently and make sound business decisions related to achieving revenue goals while communicating with your manager each day to discuss strategy, forecasting and other key issues
- Strategically prospect for new accounts, conduct needs assessments to determine customer needs, generate ideas and proposals, present recommendations, close the sale and set client expectations
- Analyze clients’ advertising business objectives in order to prepare creative solutions by using all appropriate products and services to fit the advertisers’ budget and campaign goals
- Own the sales and retention cycle for each campaign working in conjunction with the assigned support and operations teams
- Meet with individual clients at appropriate frequencies (weekly, monthly, quarterly, etc.) to review schedules, budgets and create new strategies
- Prepare and develop sales recommendations using our resources by gathering appropriate statistics concerning market share, demographics, market volume and other relevant data
- Demonstrate a complete understanding of product features and benefits, rates, and packages and explain them in a way to match recommendations to customer needs
- Meet deadlines, create accurate advertising orders, and submit client contracts and complete sales reporting in a timely manner
- Develop prospective leads using a variety of sources, including digital, radio, TV and direct mail, attend local or category business events for networking opportunities and stay up-to-date with industry trends
- Analyze and interpret key sales metrics and develop strategies to reach sales success
What you will bring:
- High school diploma or equivalent required
- Some sales work experience required (retail, business to business, etc.)
- One year of outside sales experience preferred. Media sales experience is helpful
- Must be comfortable with the prospect of upselling existing customers, prospecting new customers and presenting advertising campaign solutions in person and remotely
- Strong written and verbal communication skills for creating and conducting presentations, composing ad copy and emailing internal and external parties
- Superior interpersonal communication skills. Demonstrated ability to establish and maintain important relationships with clients and business partners
- Must be proficient in Microsoft Word, Excel, and PowerPoint, Google and Gmail
- Must be comfortable with the prospect of using and learning Facebook, SEO, SEM and web advertising tools
- Detail orientation, time management and organization skills are required to ensure advertising is coordinated properly, submitted accurately and on time with established deadlines
Who we are:
The Boston Herald, a subsidiary of MediaNews Group, is the leading source of breaking news, local news, sports, politics, entertainment, opinion and weather in Boston, Massachusetts. It was founded in 1846 and is one of the oldest daily newspapers in the United States.
“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”
EEO Statement:
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
How To Apply:
- Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Lowell-Massachusetts/Account-Executive_R2419
Closing Date:
- Continuous recruitment until the position is filled
Conditions of Employment:
- A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
- Must possess and maintain a valid driver’s license and have reliable transportation
- Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed
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