Digital Marketing Director

Summary:

A leading digital platform is seeking a dynamic, results-driven Senior Digital Marketing Director to lead and execute our digital marketing strategy. The ideal candidate will have extensive experience in digital marketing, a deep understanding of the healthcare, pharma, lifestyle, wellness space, and the ability to leverage digital channels to engage and expand our audience. This senior leadership role will require strategic thinking, cross-functional collaboration, and a data-driven approach to driving growth and brand awareness.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to grow brand awareness, engagement, and lead generation within the healthcare professional community, with a particular focus on healthcare professionals
• Lead the planning, execution, and optimization of multi-channel digital marketing campaigns, including email marketing, SEO, content marketing, paid media, social media, and webinars
• Content Strategy and Management through collaboration with content creators, medical experts, and the editorial team to craft compelling digital content that resonates with healthcare professionals. Ensure content is aligned with the needs and interests of our target audience
• Lead and mentor a team of digital marketing professionals, including managers, analysts, and content creators, fostering a culture of creativity, collaboration, and continuous improvement
• Use data-driven insights to assess campaign performance and ROI. Drive continuous improvement by analyzing digital marketing metrics, identifying areas for optimization, and iterating on strategy
• Partner with the product, sales, and customer success teams to ensure alignment on key initiatives, enhance customer journey touchpoints, and support business objectives
• Oversee SEO and SEM efforts, ensuring organic and paid search strategies are optimized to drive relevant traffic to the website and generate high-quality leads
• Drive the development and implementation of lead generation programs and conversion optimization tactics that resonate with healthcare professionals, ensuring a steady pipeline of qualified leads
• Ensure consistent messaging and branding across all digital marketing touchpoints, maintaining our reputation as a trusted authority in healthcare
• Keep abreast of the latest trends and technologies in digital marketing and healthcare. Continuously evaluate new platforms, tools, and strategies to enhance our digital presence

Qualifications:

• Experience in digital marketing, including a deep understanding of SEO, SEM, email marketing, content strategy, and social media marketing, with at commensurate experience in a leadership role
• Extensive experience within the healthcare, pharma, lifestyle, wellness industry
• Proven track record of developing and executing successful multi-channel digital marketing campaigns.
• Experience managing a team and collaborating cross-functionally
• Strong understanding of digital marketing technologies, platforms, and analytics tools (Google Analytics, SEMrush, HubSpot, etc.)
• Exceptional leadership, communication, and interpersonal skills
• Strong analytical skills with a data-driven approach to decision-making
• Strong strategic abilities coupled with excellent implementation and execution skills
• Ability to thrive in a fast-paced, results-oriented environment

This job is being represented by Media Recruiting Group, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for more than 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP’s, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum base salary is approximated at $150,000 and $165,000 respectfully, exclusive of any other incentive or any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.