What are the responsibilities and job description for the Marketing Visionary for Healthcare Industry position at Media Recruiting Group?
About the Job
We are looking for a highly experienced Senior Digital Marketing Director to join our team. The ideal candidate will have a deep understanding of the healthcare industry, extensive experience in digital marketing, and the ability to lead and execute a comprehensive digital marketing strategy.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy to grow brand awareness, engagement, and lead generation within the healthcare professional community.
- Lead the planning, execution, and optimization of multi-channel digital marketing campaigns, including email marketing, SEO, content marketing, paid media, social media, and webinars.
- Content Strategy and Management through collaboration with content creators, medical experts, and the editorial team to craft compelling digital content that resonates with healthcare professionals.
- Lead and mentor a team of digital marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
- Use data-driven insights to assess campaign performance and ROI, driving continuous improvement by analyzing digital marketing metrics, identifying areas for optimization, and iterating on strategy.
- Partner with the product, sales, and customer success teams to ensure alignment on key initiatives, enhance customer journey touchpoints, and support business objectives.
- Oversee SEO and SEM efforts, ensuring organic and paid search strategies are optimized to drive relevant traffic to the website and generate high-quality leads.
- Drive the development and implementation of lead generation programs and conversion optimization tactics that resonate with healthcare professionals, ensuring a steady pipeline of qualified leads.
- Maintain consistent messaging and branding across all digital marketing touchpoints, upholding our reputation as a trusted authority in healthcare.
- Stay abreast of the latest trends and technologies in digital marketing and healthcare, continuously evaluating new platforms, tools, and strategies to enhance our digital presence.
