Senior Media Strategist - Paid Social

Media Two is seeking a talented and experienced Paid Social Strategist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing paid social campaigns across platforms including but not limited to Meta, TikTok, LinkedIn, and Pinterest. The candidate will need to have a thorough understanding of paid social media and be able to optimize campaigns to achieve maximum ROI. Qualified candidates will also have a strong understanding of the role digital advertising plays within the wider digital marketing ecosystem. A minimum of five years of experience is required, and this is an evolving position with opportunity for advancement and additional training in digital media buying outside of paid social. The ideal candidate will be a quick learner willing to expand their knowledge base into programmatic, SEM, ad serving, trafficking, data visualization, and much more.

Duties & Responsibilities:

• Build, maintain, and optimize campaigns on behalf of clients while ensuring accuracy of client reporting.
• Review social campaign performance and support Team Leads on optimization recommendations.
• Set up new paid social accounts/campaigns and implement testing schedules.
• Maintain up-to-date knowledge on new targeting capabilities within paid social and provide troubleshooting on an ad hoc basis.
• Contribute to company points-of-view on changing search landscape, including the growth of voice search and artificial intelligence.
• Act as a steward of client investment, ensuring client business goals are met within budget guidelines.
• Cross-train in other media buying areas including ad operations, digital direct, programmatic media, SEM, and traditional media buying.

Qualifications, Skills & Abilities:

• 5 years experience managing paid social accounts across Meta, TikTok, LinkedIn, and Pinterest.
• Experience in creating pivot tables for data analysis.
• Experience with Campaign Manager 360, Google Tag Manager, and Google Looker Studio or other data visualization tools.
• Ability to translate client goals/needs into actionable social campaign structure and performance.
• Skilled in time management with an ability to multi-task across several client accounts.
• Ability to work autonomously while communicating needs across team members.