Assistant General Counsel - Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking an experienced attorney to join the Law Division team supporting our Corporate Marketing division.

This role will work with our Marketing and Analytics division and business unit marketing teams on traditional, digital and social media marketing and advertising matters. The position reports directly to the Senior Associate General Counsel – Marketing and offers candidates a career with exposure to a variety of marketing and advertising related legal issues and transactions. We are looking for an individual who can work independently but collaboratively in a fast-paced and collegial team environment.

Successful candidates for positions in the U.S. Bank Law Division consistently provide excellent advice and guidance to clients and colleagues on a variety of legal matters. They build trusting relationships that allow the business to make well-informed decisions. They work to attract, retain, and develop great people in an inclusive environment where each person is valued for the distinct skills and attributes they bring to the group. Meaningful collaboration, participation in the community, and investment in the development of the Law Division are expected from candidates.

Primary Responsibilities :

Key partner to marketing team advising on traditional and digital marketing and advertising initiatives, telephone and email marketing, promotional content development, media campaigns, content creation, sweepstakes and other prize promotions, and website content.

Review, draft and negotiate a wide range of marketing and promotion agreements including sponsorship agreements, social media content and influencer agreements, and AdTech / MarTech agreements.

Review and advise on customer-facing marketing and sales materials for false advertising, claim substantiation, IP, and right of publicity issues.

Stay abreast of relevant market, legal and regulatory developments affecting marketing practices.

Partner with the U.S. Bank Risk team and other members of the U.S. Bank Law Division (e.g., Privacy & Data Legal; Trademark Legal; etc.).

Advise client groups on regulatory and compliance issues related to advertising, marketing and promotional practices including consumer protection issues and issues related to the Telephone Consumer Protection Act (TCPA), CAN-SPAM ACT and other relevant laws and regulations including state law telemarketing and spam-related Legislation.

Advise on the utilization of generative artificial intelligence as it relates to the creation of marketing materials.

Skills and Preferred Qualifications :

Law degree

Licensed by and in good standing with the appropriate state bar association or other appropriate state attorney licensing authority

8 years of relevant marketing and advertising legal experience in-house or at a law firm

Familiarity with the digital marketing ecosystem

Ability to collaborate confidently and effectively with a diverse range of stakeholders

Ability to work across business lines at senior levels to influence and effect change to achieve common goals

Ability to assess risks and provide thoughtful advice in a fast-paced environment

Ability to work with minimal supervision and exercise independent judgment and discretion

Strong written, verbal, and interpersonal communication skills

Experience representing financial services clients is preferred

The role offers a hybrid / flexible schedule, which means there is an in-office expectation of 3 days per week and the flexibility to work outside the office location for the other days.

We are proud that U.S. Bank has been recognized as a World’s Most Ethical Company by the Ethisphere Institute and has been named the #1 Most Admired Superregional Bank by Fortune magazine.

Benefits :

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave

401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program .

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