Content specialist

OVERVIEWAs the Retail Education Content Specialist, you will support the development of polished and engaging Retail training content that will be used across all subject matter experts in support of key programs including store associate role-based onboarding and initiative launches.

Reporting to the Senior Manager of Retail Digital Education, you will focus on amplifying our brand ethos and product categories, initiating deeper storytelling and content production through always-on investigative information and inspiration sourcing from across product, marketing, and brand teams.

The candidate must have a foundational understanding of instructional design models that produce impactful, measurable results, such as increased employee engagement and improved retention.

They must also be able to foster a collaborative, productive learning environment that captures the audience’s attention and helps them meet their development end goals.

RESPONSIBILITIESContent CreationCreate immersive educational experiences for the audience leveraging SCORM html and other in-house digital platforms.

Assess learner progress and align the content with their needs.Use core instructional design principles and theories to maximize learning and engagement.

Provide interactive activities and educational resources for field training.Maintain projects and organize course documents into a total repository.

Collaborate with subject matter experts throughout the company for lesson planning, gathering and curating content for training materials, ensuring relevance and accuracy.

Develop high-quality, engaging videos and other content tailored to the specific needs and learning styles of store associates.

Create and maintain standardized templates for content creation, ensuring consistency in branding and messaging.Edit and enhance content to ensure clarity, consistency, and effectiveness, incorporating feedback from the Field and other subject matter experts.

Communication StrategyAlign content videos and templates with the company's messaging and branding guidelines, ensuring a cohesive and compelling narrative.

Create engaging, motivating, and fun communication materials that resonate with our store teams, using a variety of formats such as videos, infographics, and interactive content.

Collaborate with cross-functional teams to leverage brand assets and campaigns in communication materials, ensuring alignment with broader brand messaging.

Monitor the effectiveness of communication efforts through feedback mechanisms and analytics, adjusting as needed to maximize engagement and impact.

Develop and implement a recognition program to acknowledge and reward field employees for completing training courses and achieving milestones.

Lead the production of meaningful and relevant education and training materials, leveraging external partners wherever necessary and setting the standard for product, brand, and service communications for the entire enterprise.

Manage global training curriculum calendar in relationship to seasonal Product, Commercial, and Marketing goals.Lead product information cascade from internal partners to global network of retail stores via Regional Training team.

LMS Platform AdministrationSupport managing Alo’s LMS platform (Zipline) in collaboration with the Retail Communications Manager to distribute and track completion of learning materials.

Regularly update and maintain the Learning Management System (LMS) of the platform, ensuring all courses are well categorized, up to date, and easily accessible to store teams.

Monitor platform engagement metrics, such as readership and task completion rates, to assess the effectiveness of communication efforts and make data-driven decisions for improvement.

QUALIFICATIONSBachelor’s degree in communications, education or related field.Proven experience in educational creation, preferably in a retail or hospitality setting.

Strong editing and storytelling skills, with proficiency in video editing software and graphic design tools including SCORM, Adobe Premier, InDesign, and Photoshop.

Excellent written and verbal communication skills.Ability to work collaboratively with cross-functional teams.Detail-oriented with a passion for creating engaging content.

Experience with learning management systems (LMS) and communication platforms.In-depth understanding of instructional design models and learning theories.

Ability to navigate learning management systems.Proficiency in course development software.Clear and effective curriculum-planning skills.

Basic understanding of HTML and Flash.Strong project management skills.#J-18808-Ljbffr

Last updated : 2024-11-11