What are the responsibilities and job description for the Data Scientist Marketing Science position at Mediabistro?
Summary :
The Analytics & Insights team has been a key contributor to driving Dominos industryleading sales growth by pairing strategic thought leadership with the latest analytic techniques in the fields of data science machine learning artificial intelligence and primary research. The A&I team leverages their skills to drive outstanding consumer and employee experiences to fuel future growth.
As a Data Scientist on the Marketing Science team you will be primarily responsible for championing robust methodologies and statistically sound decisionmaking. These will serve to optimize the profitability of Dominos Digital & nonDigital Marketing Channels. In this role you will be uniquely positioned to influence the evolution of Dominos marketing strategies. This will be done by leveraging analytics to identify areas of efficient growth throughout the entire marketing ecosystem. The marketing landscape is rapidly evolving so this data scientist will need to additionally be flexible and creative in identifying new and effective ways of measuring the impact of emerging and nontraditional marketing platforms. This role will work closely with and contribute to the development of stateoftheart Media Mix Modeling. To be successful as a Data Scientist on the Marketing Data Science team you should have a demonstrated background blending large data statistics creativity and consulting into actionable outcomes.
RESPONSIBILITIES AND DUTIES
Marketing Statistical Consulting (50%)Regularly consult with multiple marketing vendors to drive bestinclass marketing AB measurementProvide optimal statistical test designs for measuring and reporting the effectiveness of various marketing testsProvide feedback on test elements such as sampling strategies statistical techniques power and audience optimizationAnalyze tests to provide recommendations on conversion customer lifetime sales advertising efficiency and profitabilityShape and guide strategic business objectives with disciplined analytic approachStrong mix of influencing partners consulting and individual delivery of analysisProactively monitor and report on key testhealth metricsIdentify develop and present recommendations for further improvements and testingPartner with and manage external vendors when needed to address key business issuesMajority of this is accomplished through conversation with partners both internal and external.
Advanced Media Measurement (40%)Media Mix Modeling
support the development of bestinclass inhouse media mix modelsDevelop explanatory Machine Learning Models on the effects that various marketing attributes have on sales performanceRecommend and perform custom statistical testing on high impact media channels such as TV
Adhoc Analytics (10%)Adhoc data pulls simple stats and analysis customer segmentation etcCollaborate with and provide datadriven insights to the Marketing team on followup and adhoc requests
Qualifications : Bachelors degree in Data Science Statistics Mathematics Marketing Science or related
field1 years of professional related work experienceProficient in SQLProficient in R or PythonApplied experience with statistical computer languages (R Python etc.)Knowledge of advanced statistical techniques and concepts (regression probability properties of distributions statistical tests etc.) and experience with applications.Knowledge of a variety of predictive modeling & machine learning techniques (classification predictive artificial neural networks etc.) and their realworld application.Excellent project management skillsExcellent collaboration and communication skillsProficient in Microsoft Office
Fluent in Power Point and Proficient in ExcelDatabricks & Microsoft Azure experience desired
Additional Information : Benefits : Paid Holidays and VacationMedical Dental & Vision benefits that start on the first day of employmentNocost mental health support for employees and dependentsChildcare tuition discountsNocost fitness nutrition and wellness programsFertility benefitsAdoption assistance401k matching contributions15% off the purchase price of stockCompany bonusAll your information will be kept confidential according to EEO guidelines
Remote Work : No
Employment Type : Fulltime
