What are the responsibilities and job description for the Director of Brand and Digital Performance Marketing (pipeline) position at Mediabistro?
Director of Brand & Performance Marketing
Greater Boston area (On-site)
Budget : $15M in spend across brand & digital performance marketing
Industry Leader | Top 500 Internet Retailer | 40 Years in Business
Our client, one of the largest catalog companies in their sector, is seeking a Director of Brand & Performance Marketing to lead their marketing efforts across multiple categories. With over 40 years of industry leadership and a team of 500 employees, this company is a powerhouse in direct-to-consumer (DTC) retail and eCommerce.
About the Role
This is a high-impact leadership role reporting to the Head of Digital eCommerce Marketing . You will be responsible for developing and executing brand-building strategies, shopper marketing initiatives, and go-to-market plans across all retail channels, including eCommerce.
Key Responsibilities :
- Oversee a $15M marketing budget , ensuring optimal allocation across brand & performance marketing.
- Develop and implement brand-building strategies to strengthen consumer awareness and engagement.
- Lead shopper marketing, paid media, and consumer insights to drive growth.
- Create go-to-market strategies for multiple categories, ensuring a seamless consumer journey.
- Leverage data-driven marketing approaches , including analytics, BI intelligence, and media performance optimization.
- Work cross-functionally with internal teams to align marketing strategy with overall business goals.
- Stay ahead of industry trends and implement best practices across digital marketing platforms.
Who You Are
10 years of progressive experience in B2C marketing , with expertise in both performance & brand marketing.
Strong background in digital marketing tools, platforms, and best practices .
Proven ability to drive customer acquisition, retention, and engagement through data-driven marketing.
Solid experience in media strategy, business intelligence, and analytics to improve performance.
Experience leading marketing teams in a multi-channel retail or eCommerce environment .
Why Join?
Work with an established leader ranked among the Top 500 Internet Retailers .
Own and lead a multi-million-dollar marketing budget with high visibility.
Be at the forefront of brand and digital transformation in the retail space.
Opportunity to influence commercial performance and drive strategic growth
Contact Us
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